Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast
If you know what you do but struggle to talk about it in a way that lands — this podcast is for you.
Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.
Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.
Learn how to:
- turn lived experience into clear, compelling stories
- communicate with clarity, confidence, and executive presence
- build a strong POV that attracts the right people
- sell your ideas, your value, and your vision with conviction
- unlock the mindset shifts behind real influence and high-performance communication
Hosted by Jeff Abracen - executive storytelling coach, former agency creative director, and creator of the Disruptive Influence™ system - each episode reveals how exceptional thinkers shape narratives, build presence, and communicate in ways that create opportunity.
Through a mix of solo tactical episodes and deep conversations with founders and creators who are disrupting and influencing their industries in their own way, you’ll learn how real leaders think, speak, and tell stories that move people.
If you're building a company, growing a personal brand on LinkedIn, leading a team, or simply want to communicate with more confidence and conviction — this podcast gives you the tools and perspective shifts to become the most influential person in the room.
➞ Subscribe and learn how to tell stories that sell - and speak with clarity, confidence, and conviction.
➞ Connect with Jeff Abracen on LinkedIn to continue the conversation.
Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast
How To Design Content that Attracts Inbound Leads with Nick Broekema
In this episode, I sit down with designer, educator, founder, and category creator, Nick Broekema, the mind behind the booming discipline of Content Design and one of the most recognizable visual brands on LinkedIn™.
Nick has built something rare: a business that’s 100% inbound. No outreach. No cold emails. No chasing. Just magnetic, systematic content that compounds.
We go deep on:
- How Nick built an audience of 80k+
- How Content Design became a category, and how he's leading it
- The exact steps he took to turn random posting into a business
- What most creators get wrong on LinkedIn™
- Why alignment beats hustle
- The role of clarity, positioning, and ICP refinement
- His pivot from Done-For-You to Cohorts + Community
- And the mindset shifts required to scale a highly creative business sustainably
This is a masterclass in positioning, design, systems, and treating content as a strategic asset - not decoration.
Whether you're a founder, a coach, a designer, or someone reinventing their career on LinkedIn, this is a conversation you will want to save.
Chapters:
00:00 - Teaser Intro
00:41 - Re-Framing, Re-Building
01:08 - The Early Days & Becoming a Category of One
02:50 - From Crickets to Clarity
04:10 - The Coach Who Sparked a Category
05:23 - Why LinkedIn™? Why Now?
07:41 - Quitting, Drifting, and Rediscovering Entrepreneurship
09:20 - Choosing LinkedIn™ Over Instagram
09:53 - What a Carousel Really Is (and Why It Works)
11:30 - Why Visuals Must Be Simple, Clear, and Fast
13:49 - How to Build Leads on LinkedIn From Scratch
15:44 - Compounding Through Conversation
17:05 - The Turning Point: Selling Through Content
18:38 - The Three-Month Danger Window
19:45 - Quantity → Quality (No Other Shortcut Exists)
22:16 - Why You Should Post BEFORE You Need To
26:15 - The Multiple Facets of Content Design
28:21 - Nick's Design Rules (And Why They Work)
30:30 - How His Client Grew 8k Followers and 80k in Revenue
32:22 - Trim the Offer: Why Less > More
34:28 - The 60% Rule for Positioning
36:22 - D.F.Y → D.I.Y: A Pivot That Scales
37:52 - Nick’s Current Business Model
40:10 - Why He’s Leaving Done-For-You Behind
42:53 - The Rise of In-Person Events
44:58 - Why Build a Community?
46:32 - Screen-Sharing, Transparency, and “Winging It”
48:06 - Jeff’s POV on Clarity, Story, and Power of Voice
52:02 - Reframing Stage Nerves into Excitement
53:36 - Nick’s Public Speaking Trauma (And How He Overcame It)
55:54 - Expertise + Stories = Unshakeable Confidence
57:15 - The Anchor of Inbound-Only
58:10 - Jeff on Remembering Your Own Value
59:41 - Jeff’s Storytelling Background & Business Model
01:02:52 - Naming, Positioning & Not Getting “Too Cute”
Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
Every Like, Share, Subscription and Review means a lot.
Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen