Disruptive Influence: The Business Storytelling & Brand Communication Podcast
If you know what you do but struggle to talk about it in a way that lands - this podcast is for you.
Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.
Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.
Learn how to:
- turn lived experience into clear, compelling stories
- communicate with clarity, confidence, and executive presence
- build a strong POV that attracts the right people
- sell your ideas, your value, and your vision with conviction
- unlock the mindset shifts behind real influence and high-performance communication
Hosted by Jeff Abracen - executive storytelling coach, former agency VP, Creative Director, and creator of the Disruptive Influence™ system - each episode reveals how exceptional thinkers shape narratives, build presence, and communicate in ways that create opportunity.
Through a mix of solo tactical episodes and deep conversations with founders and creators who are disrupting and influencing their industries in their own way, you’ll learn how real leaders think, speak, and tell stories that move people.
If you're building a company, growing a personal brand on LinkedIn, leading a team, or simply want to communicate with more confidence and conviction - this podcast gives you the tools and perspective shifts to become the most influential person in the room.
➞ Subscribe and learn how to tell stories that sell - and speak with clarity, confidence, and conviction.
➞ Connect with Jeff Abracen on LinkedIn to continue the conversation.
Disruptive Influence: The Business Storytelling & Brand Communication Podcast
Why Most Companies Get Purpose Wrong (And How to Fix It) with Ron Tite
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Agency owner, speaker, and author Ron Tite breaks down why most companies get purpose completely wrong - and how to turn it into a real driver of growth, decision-making, and differentiation.
Ron is the author of The Purpose of Purpose and has worked with leading brands to help them align what they believe with how they actually operate and grow.
In this episode, Ron explains:
-Why most purpose statements are performative (and why people can feel it)
-The shift from “sounding good” to actually driving business results
-The “We believe → so we do” framework
-Why founders need to think beyond the product
-How short-term thinking kills long-term brand value
-The role of storytelling in uncovering what’s actually true
-How leaders can make clearer, more confident decisions
This is a grounded, honest look at purpose - not as a buzzword, but as something that should actually guide how a business operates and grows.
Chapters
00:00 – Purpose vs reality in business
00:45 – Why Ron wrote The Purpose of Purpose
01:40 – The problem with purpose statements
03:20 – Purpose as a decision-making tool
05:00 – Where purpose went wrong
06:00 – “We believe → so we do”
07:50 – Is purpose manipulative?
10:15 – Art vs commercial creativity
12:30 – The social responsibility trap
13:30 – Founders: beyond the product
16:40 – The danger of short-term thinking
17:30 – Belief over product
19:45 – Leadership in service of others
21:00 – Fixing purpose in established companies
22:30 – Collaboration vs decision-making
24:10 – Finding courage as a leader
25:00 – Using stories to uncover truth
27:40 – Why stories beat data
29:00 – Brands getting it right
29:30 – Savannah Bananas case study
31:40 – Differentiation through experience
33:00 – Final takeaway: it’s all figureoutable
Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
Every Like, Share, Subscription and Review means a lot.
Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen