Disruptive Influence: The Business Storytelling & Brand Communication Podcast
If you know what you do but struggle to talk about it in a way that lands - this podcast is for you.
Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.
Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.
Learn how to:
- turn lived experience into clear, compelling stories
- communicate with clarity, confidence, and executive presence
- build a strong POV that attracts the right people
- sell your ideas, your value, and your vision with conviction
- unlock the mindset shifts behind real influence and high-performance communication
Hosted by Jeff Abracen - executive storytelling coach, former agency VP, Creative Director, and creator of the Disruptive Influence™ system - each episode reveals how exceptional thinkers shape narratives, build presence, and communicate in ways that create opportunity.
Through a mix of solo tactical episodes and deep conversations with founders and creators who are disrupting and influencing their industries in their own way, you’ll learn how real leaders think, speak, and tell stories that move people.
If you're building a company, growing a personal brand on LinkedIn, leading a team, or simply want to communicate with more confidence and conviction - this podcast gives you the tools and perspective shifts to become the most influential person in the room.
➞ Subscribe and learn how to tell stories that sell - and speak with clarity, confidence, and conviction.
➞ Connect with Jeff Abracen on LinkedIn to continue the conversation.
Disruptive Influence: The Business Storytelling & Brand Communication Podcast
The Art & Science of Building a Freedom-Based Business with Jacob Pegs
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Build the Business. Keep the Life.
What if the goal wasn’t to build the biggest business possible - but to intentionally design one that gives you enough?
In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Jacob Pegs, a writer, marketer and architect of freedom-based businesses, about creating a highly leveraged one-person business without sacrificing your health, creativity or family life.
Jacob shares how becoming a father forced him to rethink the business he was building. Instead of adding more clients, employees and responsibilities, he began designing around constraints: three working days a week, a defined number of clients and a business model built on one post, one email and one offer a day.
The conversation explores why people buy proximity, how content can capture and multiply your energy, and why a smaller audience of the right people can be far more valuable than tens of thousands of passive followers.
Jeff and Jacob also unpack the difference between relevance and resonance, why personality is a genuine competitive advantage, and how sharing who you are can matter as much as demonstrating what you know.
This episode is for creators, coaches, consultants and entrepreneurs who want to make more impact without automatically creating more work.
In this episode:
- Why freedom must be designed into your business
- How content creates leverage beyond your available hours
- The relationship between proximity, pricing and capacity
- Jacob’s one-post, one-email, one-offer model
- How to start building an audience from zero
- Why your voice, writing and message are the real funnel
- The difference between showing your expertise and sharing who you are
- Why people buy relevance - and stay because of resonance
- How constraints can protect your creativity, health and family
- Why repelling the wrong people can strengthen your positioning
- How to identify the small group of people your business truly needs
- Why bigger revenue does not automatically create a better life
Key ideas:
Design before you scale.
Set the life, schedule and capacity you want before building a business that overwhelms them.
Energy plus assets creates leverage.
Content, recordings, workshops and intellectual property can continue working after the original effort is complete.
People buy proximity.
Different offers can provide different levels of access to your thinking, support and guidance.
Your voice is the funnel.
Clear ideas, useful demonstrations and consistent communication can create demand without complicated systems.
Relevance gets attention. Resonance builds preference.
People may initially need your expertise, but your beliefs, experiences and personality help them choose you.
You do not need everyone.
A sustainable business may require only a small number of deeply aligned customers.
Chapters
00:00 – Why you only need the right 80 people
00:48 – Can freedom-based businesses still be built?
02:34 – Escaping the belief that success requires constant grinding
04:28 – Turning your energy into leverage
04:48 – Designing a three-day-a-week business
07:15 – One post, one email and one offer a day
08:40 – Separating your identity from your business
09:49 – How to begin building an audience from zero
13:21 – Showing what you do and sharing who you are
16:54 – What Jacob actually helps people accomplish
18:31 – Applying one model across different industries
21:19 – Personality as a competitive advantage
22:21 – Why people buy who you are
24:44 – Giving people what they want and what they need
27:31 – Staying consistent when the business starts working
28:27 – Seasons, boundaries and choosing not to scale
31:57 – Why your vibe attracts the right buyers
32:36 – Repelling people as a positioning strategy
33:45 – Finding the 80 people your business needs
34:18 – Deletion by design
35:49 – Jacob’s original $125 offer
37:42 – Starting with the person you used to be
39:31 – Choosing alignment over a successful but unwanted business
43:32 – The question that forces you to tell yourself the truth
About Jacob Pegs
Jacob Pegs is a writer, content marketer and business strategist who helps coaches, consultants and service providers build highly leveraged, marketing-led online businesses.
His model is built around simplicity: one post, one email and one offer a day. Rather than chasing unlimited scale, Jacob helps entrepreneurs design businesses around their desired income, capacity, creativity and quality of life.
About the Disruptive Influence Podcast
Hosted by Jeff Abracen, Communication Advisor & Coach and former agency Vice President, Creative Director, The Disruptive Influence Podcast explores how founders, leaders and creative thinkers use communication, storytelling and unconventional ideas to earn attention, build trust and inspire action.
Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
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Cover art by Daniel Devoy
Music by Stephen Voyce
©2024-2026 The Disruptive Influence Podcast - Jeff Abracen