Our goal is to empower massage therapists to become masters of their trade. By masters we mean confident in their skills and knowledge, respected by the health care community and in control of their careers. We hope to set a gold standard for our industry. Basic expectations need to be established and recognized by therapists, clients, and employers. We may have to make waves, but we are going to sweep away the garbage littering our industry.  The power of the human touch can be adapted diversely and applied specifically to treat countless conditions. No other modality can compare to the simple and profound method of massage. The importance of massage in the context of health care needs to be igknowledged and the general outlook of  the practice must be restored. If that sounds good to you, then keep listening!