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The Finance Marketing Podcast
Each week on The Finance Marketing Podcast, join host Hillary Gale, an expert financial marketer and copywriter, as she explores in-depth conversations with top financial advisors, coaches, therapists, course creators, and marketing experts to unveil the secrets behind successful marketing strategies in financial services.
Every Friday, discover the art and science of effective marketing through insightful stories and strategies. From content creation to branding, from paid advertising to organic social media, from email campaigns to website optimization – we cover it all. Our guests share their journey of growing their practices with precision, purpose, and experimentation using a range of marketing tools and techniques.
Whether you're looking to enhance your audience engagement, boost your business growth, or refine your marketing approach, The Finance Marketing Podcast is your go-to resource.
Tune in weekly to transform the way you market your finance business, connect authentically with your audience, and achieve consistent growth.
The Finance Marketing Podcast
7 Serious Mistakes Financial Advisors Make on Their Websites with Website Marketing Expert Manda Szewczyk (Part 1)
In this episode of the Finance Marketing Podcast, I’m joined by Manda Szewczyk, a digital marketing expert for the financial services industry and the owner of Hyper Pony Studio. Manda specializes in helping financial advisors create websites that convert visitors into clients. In this two-part series, Manda is sharing the top mistakes financial advisors make with their websites—and how you can avoid them to improve your client experience and results.
In Part 1, we cover mistakes 1-5, including:
- The importance of investing in a strong website and how it directly impacts your bottom line.
- Why trying to sound too smart on your website can backfire and alienate potential clients.
- How to replace jargon with clear, relatable language that resonates with your audience.
If you're a financial advisor or coach looking to improve your website and attract more clients, this episode is packed with actionable insights!
Be sure to tune in next week for Part 2, where we’ll dive into even more tips and strategies to turn your website into a marketing machine.
Connect with Manda:
- LinkedIn: Manda Shefchik
- Website: hyperponystudio.com
- Subscribe to Manda’s newsletter: hyperponystudio.com/subscribe
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