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The Finance Marketing Podcast
Tired of marketing that feels sleazy or overwhelming?
Join Hillary Gale every Friday as she uncovers the exact strategies top financial advisors and coaches market their businesses authentically—and get real results.
Episodes
72 episodes
Why Professional Branding is a Critical Business Investment with Kayla Anderson
In this episode of The Finance Marketing Podcast, Hillary sits down with Kayla Anderson, graphic designer at Moneta Copy, to explore the critical role of professional branding in business success. Kayla shares her journey from aspiring fine art...
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37:13
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How to Turn Your Dormant Email List Into Discovery Calls with John Way
In this episode of The Finance Marketing Podcast, Hillary sits down with John Way, founder of Pipelineapp.io, to explore how financial advisors can transform their lead generation and nurturing strategies using digital scorecard assessments.&nb...
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34:08
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Stop Hoping for Referrals: Build a System That Actually Works with Niki Clark
In this episode of The Finance Marketing Podcast, Hillary sits down with Niki Clark, founder of Niki Clark Marketing, to tackle one of the most requested topics from financial advisors: how to build a consistent referral engine. Niki shares why...
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Season 2
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27:56
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Why Clients Don’t Follow Their Financial Plans (and What to Do About It) with Dr. Brandy Baxter
In this episode of The Finance Marketing Podcast, Hillary sits down with Dr. Brandy Baxter, an Accredited Financial Counselor (AFC) and owner of Living Abundantly. She encourages individuals and organizations to achieve their full potential thr...
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32:51
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Why Most Tax Planning Marketing Fails (And How to Fix Yours) with Steven Jarvis
In this episode of The Finance Marketing Podcast, Hillary sits down with Steven Jarvis, CEO and Head CPA of Retirement Tax Services, to discuss how financial advisors can strategically market their tax planning services to truly differentiate t...
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30:29
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Why Organic Niching Creates Stronger Client Connections with Phil Weiss
This week on the Finance Marketing Podcast, we explore how personal experiences can shape a meaningful financial advisory practice with Phil Weiss, founder of Apprise Wealth Management. Phil started his financial services career in 1987 working...
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39:46
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Asking Provocative Questions to Get More Clients with Gary Sinderbrand
In this episode of The Finance Marketing Podcast, Hillary sits down with Gary Sinderbrand, a former Merrill Lynch advisor and founder of BetterPath Training, helping top financial advisors reach their full potential. He is also the host of the ...
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38:31
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Guerrilla Marketing to Build Trust With Your Target Market with Financial Advisor Matt McManus
In this episode of The Finance Marketing Podcast, Hillary sits down with Matt McManus, founding partner of Triplecrown Wealth Management, to explore how he built a thriving practice by specifically focusing on serving first responders. Matt exp...
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42:16
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How Financial Planner Aaron Buchner Created the Boldest Brand in Finance
In this episode of The Finance Marketing Podcast, Hillary sits down with Aaron Buchner, founder of Cactus, a financial planning firm with the distinctive tagline "prick-free financial advice." Aaron shares his journey from running a generic fin...
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30:53
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Why Your Story Is Your Most Powerful Marketing Asset with Dr. Joshua Wilson
In this episode of The Finance Marketing Podcast, Hillary sits down with Dr. Joshua Wilson, an award-winning wealth advisor with a PhD in Behavioral Finance who drives growth for financial firms by applying his proprietary NeuroBehavioral appro...
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43:20
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How to Develop a Magnetic Financial Planning Process with Rob Brown
In this episode of The Finance Marketing Podcast, Hillary sits down with Rob Brown, founder of Truest Fan Coaching and author of "Truest Fan: Live, Love, and Lead with Purpose and Impact," to discuss how financial advisors can differentiate the...
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Season 2
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Episode 17
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31:50
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Why AFCs Are Your Next Great Referral Partner with Heidi Clemons
In this episode of The Finance Marketing Podcast, Hillary sits down with Heidi Clemons, an Accredited Financial Counselor (AFC), to explore the unique role that AFCs play in the financial services ecosystem and how they can be valuable referral...
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Season 2
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Episode 16
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37:41
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The Testimonial Marketing Studio: A New Tool for Advisors with Brian Thorp
In this episode of The Finance Marketing Podcast, Hillary sits down with returning guest Brian Thorp, founder and CEO of Wealthtender, to explore Wealthtender's new Testimonial Marketing Studio, which helps advisors confidently and compliantly ...
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Season 2
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Episode 15
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22:34
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Finding Your Purpose on LinkedIn with Expert Tiffany Sattler
In this episode of The Finance Marketing Podcast, Hillary sits down with returning guest Tiffany Sattler, a LinkedIn ghostwriter for financial professionals, to discuss the critical importance of setting clear goals for your LinkedIn presence. ...
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Season 2
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Episode 14
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50:46
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Email Marketing for Finance Professionals: Turning Subscribers Into Clients (Part 2)
In this second installment of our special two-part series on email marketing for finance professionals, Hillary dives into effective strategies for turning subscribers into clients. Building on last week's foundation of creating and growing you...
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31:25
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Email Marketing for Finance Professionals: Building an Email List From Scratch (Part 1)
In this first installment of a special two-part series on email marketing for finance professionals, Hillary breaks down the strategic foundations of building an effective email list. While many financial advisors and coaches focus their market...
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Season 2
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Episode 12
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26:18
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Building a Women-Focused Practice with Tracy Baron Garcia
In this episode of The Finance Marketing Podcast, Hillary sits down with Tracy Baron Garcia, Founder of TBG Investing and TBG Prosperity, to explore how financial advisors can build a successful niche practice focused on women. Drawing from her...
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Season 2
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Episode 11
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26:53
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Why Every Financial Advisor Should Write a Book (And How to Do It in 6 Weeks) with Paul G. McManus
In this episode of The Finance Marketing Podcast, Hillary sits down with Paul McManus, Owner of The Short Book Formula Publishing, to explore how financial advisors can build authority and accelerate trust through writing a book. Paul shares hi...
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Season 2
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Episode 10
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33:29
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The Neuroscience Behind Effective Client Conversations with Mary Schmid
In this episode of The Finance Marketing Podcast, Hillary sits down with Mary Schmid, CEO of Mary Schmid Consulting and Speaking and author of Make or Break Conversations to explore the neuroscience behind effective client conversation...
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Season 2
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Episode 9
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37:41
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Stop Guessing, Start Listening: Voice of Customer Research for Financial Professionals
In this episode of The Finance Marketing Podcast, Hillary dives deep into why Voice of Customer research should be the foundation of any financial advisor's marketing strategy. She explains how understanding the exact language your potential cl...
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Season 2
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Episode 8
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24:41
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Why Your Content Marketing Isn't Working (and How to Fix It)
In this episode of The Finance Marketing Podcast, Hillary breaks down the concept of a "marketing ecosystem" and why it's critical for financial advisors who are frustrated with their marketing efforts. If you're getting engagement ...
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Season 2
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Episode 7
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23:28
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How to Make Your Compliance Department Your Biggest Marketing Ally
In this episode of The Finance Marketing Podcast, Hillary tackles the challenge of creating engaging content while staying compliant with industry regulations. She shares practical strategies for working effectively with compliance departments,...
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Season 2
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Episode 6
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20:12
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How Financial Marketing Has Changed (And Where It's Going) with FinCon's Philip Taylor
In this episode of The Finance Marketing Podcast, Hillary sits down with Philip Taylor, founder of FinCon and The Creator CPA, to explore the evolving landscape of financial content creation and marketing. From FinCon's humble beginnings as a b...
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Season 2
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Episode 5
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24:25
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Stop Trying to Do It All: A Sustainable Approach to Your Whole Marketing Ecosystem
In this episode of The Finance Marketing Podcast, Hillary shares a strategic approach to building a marketing ecosystem that works without overwhelming yourself in the process. She breaks down how financial advisors and coaches can develop thei...
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Season 2
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Episode 4
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23:21
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Transforming Your Marketing From ‘Meh’ to ‘Oh My!’ with Derek Pollard, PhD
In this episode of The Finance Marketing Podcast, Hillary sits down with Derek Pollard, PhD, founder of Constellar Creative, to explore how financial advisors can transform their marketing from traditional expertise-focused approaches to genuin...
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Season 2
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Episode 3
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52:18
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