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The Finance Marketing Podcast
Tired of marketing that feels sleazy or overwhelming?
Join Hillary Gale every Friday as she uncovers the exact strategies top financial advisors and coaches market their businesses authentically—and get real results.
The Finance Marketing Podcast
Transforming Your Marketing From ‘Meh’ to ‘Oh My!’ with Derek Pollard, PhD
In this episode of The Finance Marketing Podcast, Hillary sits down with Derek Pollard, PhD, founder of Constellar Creative, to explore how financial advisors can transform their marketing from traditional expertise-focused approaches to genuine, personal engagement that resonates with prospects. Drawing from his background as a former English professor, Derek shares insights on addressing prospect skepticism, creating authentic marketing content, and implementing manageable content strategies. Learn how his innovative P.O.E.T framework can help advisors develop marketing that feels natural while effectively attracting ideal clients and building meaningful connections with their audience.
Connect with Derek:
- Website: ConstellarCreative.com
- LinkedIn: Derek Pollard, PhD
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