.jpg)
The Finance Marketing Podcast
Each week on The Finance Marketing Podcast, join host Hillary Gale, an expert financial marketer and copywriter, as she explores in-depth conversations with top financial advisors, coaches, therapists, course creators, and marketing experts to unveil the secrets behind successful marketing strategies in financial services.
Every Friday, discover the art and science of effective marketing through insightful stories and strategies. From content creation to branding, from paid advertising to organic social media, from email campaigns to website optimization – we cover it all. Our guests share their journey of growing their practices with precision, purpose, and experimentation using a range of marketing tools and techniques.
Whether you're looking to enhance your audience engagement, boost your business growth, or refine your marketing approach, The Finance Marketing Podcast is your go-to resource.
Tune in weekly to transform the way you market your finance business, connect authentically with your audience, and achieve consistent growth.
The Finance Marketing Podcast
Email Marketing for Finance Professionals: Building an Email List From Scratch (Part 1)
In this first installment of a special two-part series on email marketing for finance professionals, Hillary breaks down the strategic foundations of building an effective email list. While many financial advisors and coaches focus their marketing efforts on social media, this episode reveals why your email list might be your most valuable marketing asset.
Hillary explores:
- Why email marketing delivers higher ROI than social media for finance professionals
- Three key characteristics of lead magnets that actually get downloaded
- Practical strategies for promoting your lead magnet, both organically and through paid methods
- How to overcome common hesitations about starting an email list
- Real examples of successful lead magnets created for financial advisors
Drawing from the experiences of successful advisors and coaches interviewed on previous episodes, Hillary shares actionable insights for building an email list that attracts your ideal clients. Whether you're starting from zero subscribers or looking to breathe life into a dormant list, this episode provides the foundation for email marketing that feels authentic and delivers results.
Stay tuned for part two next week, where Hillary will dive into strategies for turning your subscribers into clients.
To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app.
We always appreciate reviews on Apple Podcasts!