How to Turn Your Dormant Email List Into Discovery Calls with John Way Artwork

The Finance Marketing Podcast

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The Finance Marketing Podcast

How to Turn Your Dormant Email List Into Discovery Calls with John Way

July 25, 2025 • Hillary Gale

In this episode of The Finance Marketing Podcast, Hillary sits down with John Way, founder of Pipelineapp.io, to explore how financial advisors can transform their lead generation and nurturing strategies using digital scorecard assessments.

John shares his expertise in helping professional services firms capture and convert leads who visit but aren't ready to book a meeting, revealing how traditional PDF assessments can be revolutionized for today's digital-first world.

Tune in to learn how interactive assessments with personalized video feedback can build trust faster, create highly targeted email sequences, and re-engage dormant prospects in your CRM to dramatically improve your conversion rates from email list to discovery calls.

Connect with John:

Register for Turn Your Email List Into Your Best Source of New Clients
Website: Pipelineapp.io
LinkedIn: John Way

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Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint

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