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The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B Tech Marketers & Sales Teams engage, build trust and create value for their audience through the power of B2B Content!
In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy.
We explore how B2B Tech companies can turn their podcasts and social media into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content ecosystems that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
The 1% Insight
Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams.
Key Points:
- Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out on significant revenue opportunities.
- Digital-First Approach: Unlike previous generations, these buyers conduct extensive independent research online, often bypassing traditional sales channels. Companies must ensure their digital presence is robust and engaging.
- Content Strategy: Effective content marketing is crucial. Providing valuable, consistent content across multiple channels can position your brand as a trusted resource, influencing buyers' decisions.
- Omnichannel Engagement: Combining digital content with in-person events creates a comprehensive strategy that meets buyers where they are, enhancing brand visibility and trust.
- Data Utilisation: Leveraging data from digital interactions can inform personalised marketing strategies, bridging the gap between marketing and sales.
Conclusion:
To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue.
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Keywords: B2B technology marketing, Millennial buyers, Gen Z buyers, digital-first strategy, content marketing, omnichannel engagement, buyer behaviour, revenue risk, decision-makers, marketing strategy.