The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content!
In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy.
We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
To learn more visit: https://www.trend7m.com/
Episodes
26 episodes
3 Ways to Build Trust Through B2B Content in an AI World | #25
AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.But...
Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24
Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a compli...
Scaling B2B Tech Companies Through Effective Revenue Marketing with Guntram Friede | #23
In this episode of The 1% Insight, I sit down with Guntram Friede, VP of Marketing at Celonis and investor in B2B Tech startups, to explore how B2B Tech Marketing teams can drive measurable revenue impact.What You'll Learn:The ...
The Importance of Trust in B2B Marketing with Joel Harrison | #22
In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry.Joel co-founded B2B Marketing in 2004 and has been instrum...
Aligning Marketing & Sales in B2B Tech Companies for Sustainable Revenue Growth with Maurice Lawlor of Prerender.io | #21
This week on The 1% Insight, we welcome Maurice Lawlor, Head of Enterprise Sales at Prerender.io, for an in-depth conversation about creating harmony between marketing and sales functions to fuel long-term business success in the B2B Tech secto...
Building Awareness & Trust When Marketing Technical Products + The Future of EV with Rosemary Wynne of EZO | #20
How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market....
Engaging B2B Tech Buying Committees with your Podcast | #19
How your B2B Tech Podcast can support your sales efforts during long sales cycles!1. Engage BuyersA podcast can help keep prospects and buyers engaged with your brand throughout their journey.Easy to access conten...
If You’re Not on the Day One Shortlist, You’re Already Losing Deals | #18
Most B2B tech vendors focus solely on their sales process, perfecting demos and refining proposals. But recent research reveals a stark reality: if you're not on the buyer's shortlist from day one, you've likely already lost the deal.In ...
Smart Buildings to Smart Tech Marketing & the Power of Events with Gemma Kerley of Hereworks & McKeon Group | #17
In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digita...
Netflix vs YouTube: The Battle for Video Podcasts | #16
Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner?In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube...
Staying Agile in a Changing Tech Marketing Landscape with Shree Magdani of TAMI | #15
In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing. Discover how to stay agile in a changing landscape by embracing innovative s...
The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14
In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork...
Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying ...
How Your B2B Tech Podcast Can Engage Prospects During Long Sales Cycles | #12
Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, inf...
The Future of B2B Tech Marketing, AI at Global Scale, and Europe’s Innovation Edge: Key Takeaways from Dublin Tech Summit 2025
In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.Whether you're a tech leader navigating t...
Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline
The B2B Buying Journey has changed. Has your content strategy?Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking tr...
Maximising Return on Marketing Investment | Stephen Wilson Downey | #9
Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen tak...
Entering The New Era of Research Insights | Eugene Murphy | #8
Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a star...
Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7
In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence. Aaron shares his inspiring journey from experimenting with design sof...
The Value of Content in B2B Marketing | James McCarthy | #6
In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successf...
Enhancing Marketing Strategies with AI | Roisin Bennett | #5
In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing sup...
The New B2B Content Marketing Playbook | Pierre Herubel | #4
Summary:In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey...
Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3
In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mích...
Mastering Performance Marketing: The Relationship Between Paid Media & Content Creation | Jen Bryan | #2
In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chambe...
Building Your B2B Marketing Function | Alan Gleeson | #1
If you are a B2B Marketer or B2B Company, this episode is for you!Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.He highlights the c...
