The 1% Insight
Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content!
In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy.
We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value.
With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.
Learn how "The 1%" changes can make all the difference!
The 1% Insight is brought to you & sponsored by Trend 7 Media.
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The 1% Insight
3 Ways to Build Trust Through B2B Content in an AI World | #25
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AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless.
But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what moves deals forward.
In this episode of The 1% Insight, I walk through three practical ways to build trust through your B2B content in an AI driven world. This is not an anti-AI conversation because AI is a brilliant enabler when used well.
The point is that the brands winning in 2026 and beyond are the ones combining the speed of AI with something it cannot replicate, and that is real people having real conversations and sharing real insights.
Most of your ICP isn't ready to buy right now but they are forming opinions every single day and the content they consume in those out of market moments is what shapes whether your brand gets shortlisted when they finally enter a buying cycle.
Key insights for B2B Tech Marketers:
- Get real people in your content: Your team, your customers and industry thought leaders are your strongest trust signal, and putting a face to the brand is something AI cannot fake.
- Share unique insights and stories: Sales teams know the objections, operations teams know the product and founders know where the industry is heading, and these perspectives give your prospects something the AI generated average of the internet never will.
- Have more conversations with your customers and industry thought leaders: Case studies remain one of the highest performing content formats in B2B tech, and bringing customers or though leaders onto a podcast deepens the relationship while capturing insights your audience wants to hear.
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