The Trendsetter - TikTok Shop & Creator Marketing
The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Trendsetter - TikTok Shop & Creator Marketing
Latest Episodes
The Shelf Follows The Feed | TikTok Operator's Pod
For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. Matt is the founder of Common Shelf, helping modern CPG brand...
How Top Brands Are Deploying AI Today | TikTok Operator's Pod
On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka.Sohun has been a day one player in TikTok Shop on the brand side, software side, and now with this own venture: Clankers
How Chocbox Became the #1 Food Brand on TikTok Shop | TikTok Operator's Pod
ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves.Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original...
The AI Stack Our Team Uses to Manage the Top Brands on TikTok Shop
You're (probably) using AI wrong.If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for:Human Thin...
Athletes > Specialists | The New Creator Strategy
Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.Athletes > SpecialistsWant more insight? Email jake@thesugaragency.com for an...