The Trendsetter - TikTok Shop & Creator Marketing
The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Trendsetter - TikTok Shop & Creator Marketing
Latest Episodes
How Chocbox Became the #1 Food Brand on TikTok Shop | TikTok Operator's Pod
ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves.Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original...
The AI Stack Our Team Uses to Manage the Top Brands on TikTok Shop
You're (probably) using AI wrong.If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for:Human Thin...
Athletes > Specialists | The New Creator Strategy
Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.Athletes > SpecialistsWant more insight? Email jake@thesugaragency.com for an...
TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth
Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.Why does SKU consolidation matter?How does the integration and listing op...
Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line
On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.Together, the trio pull the curtain back on the real candid conversations we're having internally ...