The Trendsetter - TikTok Shop & Creator Marketing
The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Trendsetter - TikTok Shop & Creator Marketing
Latest Episodes
$1M on TikTok Shop ≠ $1M on Shopify | TikTok Operator Pod | Jake Bjorseth & Amy Leffingwell
Part two of Jake's series with Amy Leffingwell (Upmarket Digital) picks up where the Closed P&L Problem left off and gets into the mechanics of what TikTok Shop is actually for. Amy walks through cash multiplier as the working substitute fo...
The Closed P&L Problem | TikTok Operator Pod | Special Guest: Amy Leffingwell, Founder @ UpMkt Digital
Most brands are measuring TikTok Shop, Meta, and Shopify like three separate businesses. Then they wonder why the math never works.That's the closed P&L problem: channels measured as monoliths in an era where the consumer is anything...
Your Guide to a Winning Q4 | TikTok Operator's Pod
Think you're ready for TikTok Shop's Q4? Think again.As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that. But in a platform evolving new rules and optimizations every 90 days... it...
Priced to Lose the Sale: How the Best Brands Actually Win TikTok Shop | TikTok Operator Pod
This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site, why you don’t actually own the customer you just sold to, and why the halo...
The Shelf Follows The Feed | TikTok Operator's Pod
For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. Matt is the founder of Common Shelf, helping modern CPG brand...