The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Social Commerce Collective
Building Community on TikTok Shop | Episode #5 | Special Guest: Natalie Jurado, Founder @ Rooted In
On today's episode we welcome Natalie Jurado, the long-time content creator and founder of Rooted In!
Rooted In is an innovative wellness brand forging the future of daily moisturizers; and making plenty of waves all over TikTok Shop!
In addition to Natalie's role running the brand, she's also the main face to its TikTok page and her own dedicated TikTok account!
https://berootedin.com/