The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Social Commerce Collective
Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth
On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.
Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.
We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.