The Social Commerce Collective
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
The Social Commerce Collective
Building a TikTok Shop Empire | Episode #10 | MilaMiAmor Founder Wael Hilbawi
On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi.
MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael.
A brand that started in his garage as a side project has evolved beyond his wildest dreams - an entrepreneurial story for the ages.
https://milamiamor.com/