Michael Jacobson CEO - French Florist

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Episode 33

In this episode, I had the pleasure of sitting down with Michael Jacobson, the CEO of French Florist. At first, I wasn’t sure how a florist’s business would resonate with us pizza folks, but after diving into Michael’s story, I realized just how much we all have in common as business owners. From leadership lessons to franchise strategies and innovative technology, there’s a lot we can learn from the way French Florist operates. Whether you’re running a pizzeria or another type of business, this episode is packed with insights you won’t want to miss.

What You'll Hear About:

• How French Florist uses proprietary technology to streamline operations and support franchisees.

• Why great leadership at the store level is critical to profitability.

• The importance of empowering your team to create outstanding customer experiences.

• Challenges of scaling a business and finding franchise partners that align with your values.

• Lessons on balancing technology investments while staying efficient.

Why This Episode Matters:

If you’ve ever wondered how to grow your business while maintaining quality and culture, Michael offers some great perspectives. We also talked about the parallels between our industries—pizza and flowers—and how focusing on people and processes is key to success, no matter what you sell.

Connect with Michael Jacobson:

• Website: FrenchFloristFranchise.com

• Email: michael@frenchflorist.com

Favorite Quotes:

• “Mistakes are opportunities to build stronger relationships with your customers.” – Michael Jacobson

• “The best technology comes from operators who know what their business needs, not from one-size-fits-all solutions.” – Michael Jacobson

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