Small Town. Big Standards. Jesse’s Way. Artwork

Pizza King Podcast: Empowering Pizzeria Leadership

The Pizza King Podcast is where pizzeria owners and operators go to sharpen their skills, build better teams, and grow more profitable businesses. Hosted by Tyrell Reed—franchise leader, coach, and author of Next Level Leadership—each episode delivers practical insights, real-life stories, and expert advice to help you win in the pizza business. Whether you're opening your first shop or scaling your tenth, this show is your guide to pizza business excellence.

All Episodes

Pizza King Podcast: Empowering Pizzeria Leadership

Small Town. Big Standards. Jesse’s Way.

October 14, 2025 • Tyrell Reed

0:00 | 47:21

Jesse Heredia, owner of Jesse’s Pizza Co. in Borger, Texas, shares how he took over a struggling shop with net-7 terms, cut the chaos, rebuilt the flow, and won the town back. We cover menu discipline, culture, community giving, second-chance hiring, and why he tests new pies on a buffet to get instant feedback. We also talk future plans and lessons from his time in law enforcement.

Learn More By Visiting ThrivePOS.com/PizzaKing

Free Workshop: Work Less & Profit More
Live This Tuesday! Register for free

Todd's Curry Sauce
Get 10% Off using code: PIZZAKING

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Request my weekly P&L template
Email: info@tyrellreed.com

Download the free Lead the Shift 21-Day Workbook https://tyrellreed.com/leadtheshift-page

Apply for the March Leadership Accelerator cohort
https://tyrellreed.com/leadership2

Learn more about my work, tools, and events
https://tyrellreed.com

Upcoming events and appearances:

New York Restaurant Show
Javits Center, March 7

Pizza Expo Las Vegas
On the show floor recording podcast episodes