Start a Podcast and Build a Strategy with Nathalie Doremieaux

Ready to stop guessing and start growing with podcasting? We sit down with Nathalie Doromieux from the south of France to pull back the curtain on what actually makes a podcast move a business forward. No fluff—just the real steps to go from “maybe I should start a show” to a focused system that builds trust, drives leads, and fits your life.

We start where most people should: guesting. Nathalie explains how appearing on other podcasts helps you validate your voice, refine your angles, and meet new audiences with almost zero overhead. She shares practical ways to find shows—tapping your network, searching by topic, and using PodMatch—plus how to pitch with a clear, unique hook. From there, we get tactical about launching: keep gear simple, consider unedited episodes for authenticity, and choose accessible hosting like Spotify for Podcasters or Buzzsprout to streamline distribution and transcripts.

Then we go deeper into strategy. Treat the podcast as a tool, not the plan. Define who you’re speaking to, what problem you solve, and the action you want listeners to take next. We cover season-based planning to avoid burnout, and why the real magic lives after publishing—repurposing into show notes, short clips, emails, and SEO-friendly posts. You’ll hear concrete ideas for promotion across social, your list, summits, and niche communities, plus a balanced take on audio vs video and how simple Zoom recordings can still win on YouTube search.

Monetization gets the honest treatment. If you’re not chasing mass downloads and ads, your path is relationship-driven: craft episodes that showcase your values, frameworks, and client outcomes, then connect them to a thoughtful funnel—lead magnets, consult links, and nurturing. By the end, you’ll have a blueprint to start as a guest, ship a lean season, and build a steady pipeline without chasing perfection.

If this helped clarify your next step, follow the show, share it with a friend who’s podcast-curious, and leave a quick review—what’s the one action you’ll take this week?

Transcript

Welcome And Guest Intro

SPEAKER_00 0:01

So we're gonna gonna gonna go from there. Nathalie Doromieux. Got it.

SPEAKER_01 0:07

Yeah.

SPEAKER_00 0:08

Alright, we'll get a little room, Tony, we'll get started.

SPEAKER_01 0:11

Sounds good.

Why Podcasting Isn’t For Everyone

SPEAKER_00 0:18

Welcome to the Commission Code for your success. I I gotta tell you, we're doing something today we've never done before. I'm speaking with a young lady from France, from the south of France. And I've I've had many guests on the show that were from all over the world, but this is the first. I don't think we've ever spoken with anyone who was uh in France when we had this conversation. So, Nathalie, thank you very much. Nathalie Dormieu is our guest today, and we're gonna talk about podcasting.

SPEAKER_01 0:46

Yes, thank you so much for having me, Morris.

SPEAKER_00 0:49

Oh, you're more than welcome. We're pleased to have you here as a as a guest on the commission code. So let's talk from the beginning. We're talking about podcasts, and obviously uh I love them, I do them all the time, so it's it's pretty good for me, and I listen to them. But why would someone who is uh running a business, maybe they're a solopreneur or uh or even you know got a couple of three employees or maybe more, why would you ever want to start doing this? Because I I gotta tell you, it it does require some time and it does require some work to do it right and do it well. So what are your thoughts?

Purpose Before Production

SPEAKER_01 1:25

Yeah, so um, you know, I can I can share my own like kind of like post podcast story because I think that would illustrate this really, really well. So I actually got started in podcasting. I I have I had a podcast, I used to have a podcast on a different topic, and I started it for the wrong reasons. I started it on a dare because people were telling me you need to run a podcast. So the first thing that I want to tell people is that podcast is not for everyone, and it's kind of like a long-term strategy. It is something that you really have to enjoy doing. We were just talking about this, you know, before you press record, how you love podcasting, right? So, first and foremost, it needs to be something that, of course, you need to try it in order to see if you like it, right? Then you also need to have a purpose, which I didn't have. I started it like, let me just talk about my topic. You know, I have an expertise, let me share what I know. The problem is that when you do this, you run, you run out of steam quite quickly. Like the motivation goes down because you're not getting the results that you were hoping, whether this is clients, sales, partnerships, whatever that is. So I think that podcasting is an amazing medium, an amazing tool. It's not a strategy, but it's a tool that allows you to connect with people in a way that email and writing can't. Just because people can hear your energy, they can hear how passionate you are about what you what you're talking about. And it's an accelerator, you know, in terms of communication and connection. But there needs to be a strategy behind. If you're just gonna record and just expect people to listen and come to you, that's not gonna work. And that's why a lot of people fail in podcasting. They get started, they love it, but they have no strategy. So it dies down and it becomes like a very expensive hobby.

SPEAKER_00 3:32

Yeah, hope is hope is just not a strategy, is it? No, it's not. I can hope and wish all day long, but that's not a business strategy for sure. So how how does one get started doing this? Uh, I know how I started, but and and you do too, of course. But what did you recommend when people say, okay, Natalia, Nelly, I I want to I want to start a podcast. What do you suggest they do?

Start As A Podcast Guest

SPEAKER_01 3:56

Yeah, so I think it can feel quite intimidating, and it's easy to get into the trap of what kind of mic do I need? Because people talk about good sound, and you know, do I need to buy this thing and that thing? And what software, and how about editing and all that stuff? The next thing you know, it becomes this huge task that's overwhelming, and there is no fun in that. So, what I tell people is that there is a very, very easy way to get started with podcasting and see if you like it, be a guest. Being a guest costs you nothing but connecting with people that are talking about your topic. You come out on a show, you know, you don't need bait, you need basic equipment basically, and you have that conversation and you see how you like it. And that's how you're gonna discover, oh my gosh, I love this. I don't have to be on video, you know. Uh, you know, I I can talk and I feel like people can understand what I'm trying to say, you know, because of the tone of my voice and things like that. I want to do more. And when you have that, when you have that momentum and that belief, then you find a solution to make it happen to get started, right? There are like so many ways to get started for quite cheaply, right? But you need to have that belief that this is something that you're actually enjoying. So start by being a guest.

SPEAKER_00 5:25

That makes perfect. I never thought of it that way, but that's what a what a great idea. How does one go about becoming a guest? I mean, if you're not in the podcast world, how do you how do you find somebody that wants you to be on their show?

Finding Shows And Using PodMatch

SPEAKER_01 5:39

Yeah, so I mean, you have several ways to do that. You know, you can look on social, you can ask your peers, you know, your network, like, do you know any podcasts that talk about my topic? Then you check them out, you listen, you look if they are getting guests, and if they are, and if you feel there is a topic that maybe they haven't mentioned yet, or you have a unique angle about it, reach out to them and start a conversation. So, yes, it's quite manual, but you don't need that many to have an idea of am I gonna like podcasting or not, right? Another way is you have services, you know, that offer like guest services. I don't know if I would go there just to get started, but I would just find like one, two, three podcasts where basically you can get your hands dirty, if you will, like you know, and and and see how you like it. There are also directories, uh, there are services. Like, I am a member of a service, that's probably how we met, right? I think we can name it. It's podmatch.

SPEAKER_00 6:44

Yeah, absolutely. I I mean I I absolutely love PodMatch. It works beautifully, podmatch.com. Alex Sen. Alex Sin. Alex Alex is the guy who started it, he and his wife, and they they do a marvelous job. They help you find guests if you have a podcast, or if you want to be a guest, you go on there and put in a profile and and they will match you with people who are looking for guests. So, yeah, no, I agree wholeheartedly. And and yes, we found ourselves on PodMatch, and I can't I can't recommend it any higher than I do. It's it's wonderful. It's helped me. Well, for the uh how long have I been doing this? Long time, five or six years now. And and Alex, I've been with Alex since before he charged for his service, and the charge is very minimal. It's$27 a month, I think.

SPEAKER_01 7:34

So, yes. It's it's a no-brainer, it's such an accelerator, it's like you don't even have to look. It's going to present you with actual podcasts that are looking for guests. So big promo here for you, Alex San Filippo.

Gear, Editing, And Hosting Options

SPEAKER_00 7:50

Yeah, I'll have to send him a copy of this for sure. Oh man, that that gets you started and you get going with things. And as you say, you can start one pretty simply. I mean, you know, it if you didn't want to invest any money, heck, your computer has a camera and a uh and a and a microphone, you can go with that. I would invest uh you know a few dollars and get a decent microphone and and and that sort of thing, but that's pretty easy. Editing is is really simple. You don't even have to do any editing if it one take wonders work beautifully, because people would rather hear you speak uh with all the uh and stuff because it's real and it's authentic. And yeah, you so you don't have a whole lot of editing to do, you just have to uh to get it out there and and publish it. Now, that's the next question, I guess, from a logistical standpoint. What do you use to publish your podcast?

SPEAKER_01 8:46

So I used to publish on Anchor like the free version, literally. So I think right now it's um it's um it's not Apple, it's uh Spotify, right? So free, I use just the free feature. So and there are many, many of them, right? That you can use that will also create a website for you and things like that. So I wouldn't get hung up on the technology again. There are like so many tools out there, just find ask people around, you know, around you what they are using, and this just start with something. The tech should not be what you know um what is preventing you from starting, right?

Podcast As Tool, Not Strategy

SPEAKER_00 9:29

Right. Oh, absolutely. And I've used a number of different services. I've used StreamYard, I've used River Side, is it? And I currently uh publish on Buzz Sprout, Buzz Sprout, B-U-Z-Z-S-P-R-O-U-T. S P yeah, I think that's right.com. And you know, again, it's I don't know,$15,$20,$30 a month, something like that. But they do a marvelous job, and and they have AI involved that that provides uh transcripts and and uh you know topics and you know uh a list of uh potential names for the podcast for the show for that episode. And it's just I I find it to be wonderful. But um, but yeah, there are all sorts of ways you can do that, and it doesn't cost a whole lot of money. So you can do this and give it a try. The question becomes, I guess, and we talked a little bit about this, is why do that? Why go to the hassle of doing it? And first of all, as you say, you need to find out if something you like to do, but you mentioned it's a long-term strategy. How so? Tell tell us more.

Season-Based Approach And Repurposing

SPEAKER_01 10:37

So I think like when you want to start a podcast, if you're wondering, if you want to start a podcast, you have to think with the end in mind. Why do you want to start the podcast? Are you do you want to start a podcast because you want to talk about a specific topic and you just want your words out there? Is it a visibility thing? Is it a hobby? Or are you looking to grow a business? If you're looking to grow a business, then you need to reverse engineer everything. And you're like, okay, if my goal is to attract my ideal client, what do they need to hear in the podcast in order to like me, to trust me in that expertise, to understand what my solution to their problem is, and want to connect with me. Right? Your podcast is never going to sell. The goal of the podcast is really to be put in front of the right person and for them to connect with you if the message speaks to them. So the first is really to have a goal. My goal is I want to grow my business with my podcast. Maybe I have a I sell a course or I sell a service and I'm looking for clients or I'm looking for partners, right? So you need to build a strategy. We're talking about strategy, right? Podcasting is a tool, it's not a strategy, right? So that's how you're gonna figure out what you need to talk about. Now, that doesn't mean that you can't have episodes where you have guests that bring in value, that shows that you have like a network and you can bring in different, you know, ideas and complementary expertise, right? You can share insights, you can uh interview past clients, you can have inspiring episodes, but you also need to have strategic episodes whose goal is to connect with the listener that's ready to work with you. And very often people think that it's one or the other. It's like, oh my gosh, I need to speak this, but I want to do a podcast because it's fun. I want to share my story. You can do this, but make sure that you also have episodes that are like, okay, here is the fun. Now, here is the funnel where I want people to take the next step, right? And that's really important. Um, another thing that is also um tripping people and preventing them from starting, is that when we say that a podcast is a long-term strategy, I did 137 episodes all unedited. So when you said unedited, I hear you. I was like, the only way I'm gonna do it is if I don't have to edit, otherwise, I'm gonna spend three hours to try to make it perfect, and it will never be. Right. So it's wrong, it's me. You like it, you hate it, that's me, right? That's the beauty of podcasting, you know, and even video. It's like you can be just the way you are with all your intervictions and all the and yes, and all that stuff. But the thing is, you can also do seasons, right? There is nothing that's prevents you from saying, you know what, I'm going to do a season. It's going to be 10, 15 episodes, that's it. And run it as an experiment. I want to start a podcast, I'm going to do 15 episodes, I'm going to figure out what those 15 episodes need to talk about. What do I need to share them to connect with the person I want to connect with, right? I'm going to record those and I'm going to publish them. And then I'm going to review my results. That's the experiment, right? Of course, you're going to need to share it. That's the strategy part. Like publishing is the beginning. People think that publishing is it. And that like you have one week where it's live, where you have people's attention, and that's it. The reality is that the people that are going to connect with you are not those people that are listening on their phone while they are running or gardening. They are the people that go back and you're repurposing, right? Where you have the show notes, and maybe you have some extra resources, and maybe they can sign up to something, you know, to have more information from you. This is how it is going to have an impact. And people miss out on that piece. They miss out on the after. The magic is in the after.

Marketing: Social, SEO, And Summits

SPEAKER_00 15:07

That is probably my greatest uh improvement opportunity right there. Um yeah, absolutely. Uh I need to do a better job. And then what do you recommend for marketing the the show? Uh social or or is there something else? What how do you how do you tell people you're out there?

Video Vs Audio: What To Choose

SPEAKER_01 15:28

Yeah, so I think you have to try many things, right? Like not just be in one thing. So of course, social sharing to your list because you'll you already have their email address doesn't mean that you cannot deliver value. In fact, that could be what takes them from being a lead that's been here for a long time into a client, right? Um, you can also, you know, with AI, and I don't know what PestProut is doing, but uh the opportunity to have short form of content, especially if you're recording the video piece, you have tools now that can give you like very short, like 10, 15 seconds, 20 seconds snippets that you can share on social, you can write articles. Of course, SEO is big, so having it on your own website, or SEO is more of a longer-term strategy, but like over time, if you keep publishing good, relevant content on the topic, people will eventually find you. So it's all these strategies that you need to put together. Of course, also being interviewed on podcasts. Being interviewed on other podcasts is just a way to get in front of a new audience, right? So um doing that. Um I think that I've tried, like I've done, I don't know, maybe five or six summits, you know, when you have like a guest speaker and then you get in front of thousands of people talking about your topic. So basically all the places where you have an opportunity to get in front of an audience that is not yours. That can be a networking event, right? That can be a LinkedIn group, a Facebook group, right? And it's gonna come from your connections, the net your network, right? The people that you surround yourself with, right? What you want is we want people to talk about you and share those episodes as well, right? Share your podcast, share that you're looking to be interviewed on a podcast, or that you could do a presentation on a certain topic, right? Um, and you want to compare this with what you want to do. Like if you don't want to be on a podcast then as a guest, then don't be a guest, right? If you don't want to do a summit, don't do a summit. So it needs to align with what you want to do. But a lot of people love, especially now, to go to events, you know, live events where you actually go and you meet people like humans. Um, this is a great way, you know, to get known and to find partnerships, leads. Um, and in in this, in this sense, this is more like quality over quantity, but that really goes a long way, right? If you meet two, three key people that can recommend you that you have now in your network, in your circle of people that understand the value you bring, that's how you also grow a business, you know, with a network.

SPEAKER_00 18:34

Absolutely, no doubt about it. Okay, here's the question video, audio, or both?

SPEAKER_01 18:43

Both. But if video is what's going to prevent you from doing it, just do audio. Bottom line is just do it.

SPEAKER_00 18:54

Right on. Oh, I agree wholeheartedly. I agree wholeheartedly. I am old school all over the place. All I do is audio. So we're on Zoom, y'all. So I can see Natalie and and and we're chatting, but uh you're gonna just hear us talk. Um and I don't know why I do videos all the time for the work that I do and building training courses. I I record videos all the time, but for some reason I just cannot bring myself to bring video into my podcast, and I should probably do that.

SPEAKER_01 19:27

But I think like one of the reasons like people are doing it is for like the ability again, like I said, to share this little snippets, to put it on YouTube, you know, which is really like a search engine. So if you do that, then of course you're going to get more visibilities there, you know, over time. Um, but you know, I don't know if you've heard this. We've also heard like don't do video podcasts unless you have a studio. Like if you're gonna do this on Zoom, don't do it. And I don't agree. Because when there is a podcast, if I can, depending on where I am, if I am at my desk, I would rather watch the video because I want to see the person, right? And I am more connected. If I listen and I am at my desk, you bet I'm going to do something else at the same time.

SPEAKER_00 20:16

Oh, yeah. Even though multitasking is a myth, we still all try and do more than one thing at a time. It's just human nature, I guess. Yeah, that makes perfect sense. It really does.

SPEAKER_01 20:28

Yes, get started with audio, honestly. Get started with audio just because it removes that. Oh my god, I need a camera. What about my background? Look about all of this, right? And then the editing, because now what if I do something like just get started, just do audio, and then when you get into like a rhythm or groove, if you want to try video, try video. Heck, you can record the video, and if you don't like it, you don't post it, right? We're not going live with our podcast, right?

Monetization Paths And Funnels

SPEAKER_00 20:57

So that's true, that's right. And I must admit, I've had a couple of podcasts that did not go the way I like to have a conversation go, and uh they just didn't ever wind up getting published.

SPEAKER_01 21:10

Yeah, exactly. Absolutely, yeah.

SPEAKER_00 21:13

Yeah, so you're you're in total control, that's for sure.

SPEAKER_01 21:16

Exactly. You record your podcast, you listen to it, you don't like it, you delete it, right? It's okay.

SPEAKER_00 21:24

Absolutely. Last question. Yes, I'm not Joe Rogan, I'm not gonna get paid millions of dollars by Netflix to take over my show. But are there ways to monetize a podcast?

Final Takeaways And Where To Find Nathalie

SPEAKER_01 21:41

So I see two ways to monetize a podcast. So if you look at the podcast that have lots and lots and lots of views and have like two, three, four ads before you even get to the meet, those get you know, sponsors and ads, placement. Because they have a very big following and big downloads, right? So that could be the goal of your podcast. That's what you want to do, right? And of course it's going to be a different strategy. You probably want to be entertaining it that way, right? Because you want to attract those sponsors, right? Um, but if you're doing it to grow your business, which is more like what I do, maybe what you do, I'm not going for ads. I want to talk, I want to be the expertise in the podcast. Then the keys, like I said earlier, is really to think with the end in mind. I'm doing a podcast and I am talking to one person, and that's my ideal client. And I want them to get to know me, see through my episodes, see what my values are, what my mission is, uh, what I stand for, what my expertise is, who I am working with, the type of results that people are getting, if I have a specific method, if there are things that I don't stand, I can't stand into industry, right? So that people can get to know you, like you, trust you, you know, that famous ladder, um, and invite them to enter my funnel, you know, like with a freebie, a lead magnet or something, right? Let's say a call from me, you can go here and then I have some gifts that you can sign up to. Give me your email and I'll send it to you. And then they are in your world. Then it's for you to do all the nurturing, you know, via emails and things like that. Maybe invite them on workshops or webinars or whatever it is that you do, you know, in your business. But you have to connect the podcast to the funnel, I call it a funnel, right? I don't know if you like the words or creative um that your lead have to go through, right? So you have to make that connection. If your podcast is completely disconnected, even if you talk about the topic, but as entertainment, if people feel like, oh my gosh, that sounds so cool, but then they never think about, hmm, I wonder if that will work for me. That's what you want people to think, right? So that's how you would monetize it, is you have a strategy, right? It's um it's it's a podcast with an end in mind.

SPEAKER_00 24:26

And again, that's what I was gonna say. It all comes back to why are you doing this? What is your objective? What do you want to try and accomplish? Which is true for all businesses. We've got to have clarity around what we want, why we're doing it, and and why it's important, and then how you're gonna go about doing it. So it makes perfect sense. So if we want to listen to your podcast, where do we find you?

SPEAKER_01 24:48

Yeah. So my podcast right now, I'm not uh publishing, you know, new episodes, but you can go. It's called Supercharge Your Membership Show. And it's specific for memberships. So people that want to have recurring income, uh, you know, sharing their expertise. Um, it's 137 episodes, and you can find it on Apple, Spotify, and all of that.

SPEAKER_00 25:11

Oh, super. Yeah, Natalie Dominu, thank you so very much for being on the commission code with us today.

SPEAKER_01 25:18

Yeah, thank you so much for having me. That was uh that was fun.

SPEAKER_00 25:21

It was, it was, absolutely. Thank you so much and enjoy your evening in France.

SPEAKER_01 25:26

Thank you, Wilder.