#138 The Silent Killer of Your Marketing Budget

Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma. A dentist reached out with a tough question: "I’m spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?"

In this episode, we break down:
* Why most dental practices rely heavily on referrals – and what that means for marketing
* How to track marketing ROI properly (hint: not all patients are equal)
* The #1 mistake dentists make when working with general marketing agencies
*A simple test: Should you double your budget or cut it entirely?
*The real impact of SEO, Google Ads, and social media for an already-busy practice

If you’re questioning the effectiveness of your marketing, this episode is for you. Plus, we offer insights on how to track what’s really working – so you’re not blindly spending money each month.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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