Dental Marketing Goat
Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.
Episodes
168 episodes
#166 What Happens When Your Superpowers Become Your Weakness?
What if your biggest strength is also what’s holding your dental practice back? In this episode, Gary Bird explores how dentists' greatest superpowers—like perfectionism, empathy, independence, and competitiveness—can become major roadbl...
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7:27
#165 How to Grow Your Office...TODAY!
Growth is not easy. If it were, everyone would be doing it. It's especially hard in dental because dentists are busy doing dentistry, and growth becomes a side project. In today's episode, Gary Bird will give you an easy checklist to start grow...
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9:08
#164 A Dentist Asked: "Should I Outsource My Marketing?"
In this episode, Gary Bird tackles one of the most common questions in dental business growth: Should dentists outsource their marketing or keep it in-house? Learn how to decide what tasks to delegate based on your unique str...
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5:30
#163 ONE SMALL CHANGE = $10k More Per Day in Collections!!!
In this episode, Gary Bird reveals how one small hiring decision helped a dental practice boost collections by $10,000 a day. Learn how the right front desk or treatment coordinator hire can dramatically increase dental case acceptance and prod...
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3:25
#162 The Real Side of Rural Dentistry Marketing
In this episode, Gary Bird shares actionable marketing strategies for new dental practices in rural markets. Learn how to grow your dental practice fast with tips on upgrading your office, improving your dental website, and boosting your ...
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5:00
#161 Should You Open a Second Practice?
Thinking about opening a second dental practice? In this episode, Gary Bird breaks down what every dentist must consider before scaling their dental business. Learn why your second practice often fails without the right systems, leadership, and...
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4:12
#160 Superhero Syndrome: Why You're the Problem in Your Practice
You opened your practice because you wanted freedom. Freedom with your time.Freedom with your money.Freedom to treat patients how you wanted to.But somewhere along the way, that dream flipped. Now you feel trapp...
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5:12
#159 Can You Win Here? A Deep Dive into a High-Income Dental Market Near DC
Today we’re doing a competitive analysis in a city just outside Washington D.C.—a high-income area that’s packed with potential, but also packed with competition.We’re going to walk through a few key things: 1. Income levels ...
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13:34
#158 Would You Rather: Spend $10K on Marketing or Be In-Network with Insurance?
Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you ...
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11:47
#157 Underperformers are Killing Your Business!
Gary Bird talked with a dentist recently about how underperforming dentists were scaring away amazing team members. He gave a five-step process on how to deal with underperformers.Connect with our Host Here ⤵️Website:
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5:05
#156 What's the Most Expensive Thing in a Dental Office?
What's the most expensive thing in your office? Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year#1 expense for almost every office - Office R...
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8:09
#155 "You Sent Me TOO MANY New Patients!"
Why Some Dentists Get TOO MANY New Patients?Gary Bird breaks down why some dental practices struggle with too many new patients while others can’t seem to grow. The problem isn’t marketing—it’s operational barriers that keep patients...
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7:55
#154 SAY THIS, NOT THAT: 10 Phone Mistakes that Could be Costing You Patients
The truth is, most dental teams don’t realize they’re saying the wrong things on the phone... and it’s costing them big time.We’re going to walk through 10 common things your team is probably saying—and then show you exactly how to fix i...
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6:39
#153 How to Turn Your WORST Review into Your BEST Review!!
Gary Bird reveals the best strategy for handling negative Google reviews and transforming them into a trust-building asset for your dental practice. Learn the step-by-step process to respond effectively, demonstrate professionalism, and show po...
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6:34
#152 Smile Makeover SOP
Today, I’m sharing a super helpful 6-page SOP that’ll make sure your office is ready to win at smile makeovers!This resource came straight from Dr. Jacob Berger
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5:43
#151 Why Your Dental Ads Aren’t Bringing in New Patients (FIX THIS!)
Gary Bird breaks down exactly how long it takes to see a positive return on investment (ROI) with Google Ads and how much dentists should budget for marketing. Learn why ROI in dentistry is different from e-commerce, the biggest mistakes that k...
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4:38
#150 The #1 Reason Your Dental Office Isn't Growing!
Gary Bird reveals the #1 reason dental offices struggle to grow, and it’s not what most dentists expect. Leadership is the biggest factor in scaling a successful dental practice, yet many dentists get stuck focusing solely on clinical work whil...
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2:37
#149 AI in Dental Marketing: Game-Changer or Overhyped?
Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making ...
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3:55
#148 Google Ads Hack for Dentists: Save Money & Attract the Right Patients
Did you know that *when* you run your Google Ads matters just as much as *how* you run them?Most dentists are wasting money simply because their ads are running at the wrong times, attracting the wrong type of patients.In this epi...
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6:49
#147 The End of Remote Work – What it Means for Dental Practices
More and more companies are demanding employees return to the office full-time. Some are calling it a ‘domino effect’—one company makes the move, and others follow.Elon Musk is pushing for in-office work, Jamie Dimon is laying down the ...
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6:34
#146 A Dentist Asked Gary: Facebook vs Google Ads
DENTIST ASKED ME: "Any recommendations? I will start spending at least $500 on Facebook. I think the ROI is better on FB ads is better than the goggles ads. Do you have any episodes for good FB ads?" What are your thoughts?
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7:12
#145 Coupons vs. Loss Leaders: Why Dentists Don’t Understand the Difference
Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn’t be more wrong. Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same....
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10:19
#144 Dentist Went from 169% to 1327% ROI
The One Simple Marketing Hack That Skyrocketed Their ROI (1300% Growth!)Most dental practices struggle to maximize their marketing ROI, but what if one simple change could drive massive results? In this episode, we break down how one pr...
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7:28
#143 Postcards are Dead? The Truth About Dental Marketing Mailers!
Do postcards still work for dental marketing? The answer is yes—but with some big caveats. In this episode, I’ll break down when postcards can be effective, why results can be unpredictable, and how competition in your area plays a huge role.
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8:00