Dental Marketing Goat

#156 What's the Most Expensive Thing in a Dental Office?

• Gary Bird

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What's the most expensive thing in your office? 

  • Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year
  • #1 expense for almost every office - Office Rent or Mortgage: $3,000–$20,000+ per month depending on location
  • CBCT Machine: $70,000–$150,000
  • CAD/CAM Milling Machine: $70,000–$120,000
  • Dental Chair with Delivery System: $15,000–$50,000 each
  • Business & Malpractice Insurance: $10,000–$25,000+ per year
  • Utilities (power, water, internet, etc.): $1,000–$3,000+ per month
  • Intraoral Scanner: $20,000–$45,000
  • Panoramic or Ceph X-ray Machine: $20,000–$60,000
  • Marketing & Advertising (digital, print, SEO, etc.): $4,000–$20,000+ per month

NOPE! None of these things are it.

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

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