#167 The Real Reason You’re Not Growing: Lagging Numbers and Poor Forecasting

Most offices don’t realize they’re in trouble until it’s too late.
It usually starts small — a budget cut to marketing. At first, nothing seems wrong.
Then, the phones slow down. Leads dry up. The front office panics. New patients drop. Production dips. 

Now you’re scrambling, trying to fix something that broke months ago.

The real problem?
You’re chasing lagging numbers instead of forecasting.
By the time you feel the dip, the damage is already done.
If you want to grow, you have to pay attention sooner.
Watch call volume, lead flow, consults, and treatment acceptance — not just production reports.
Cutting marketing isn’t just a money move. It’s a future patient move.
Today, we’re going to talk about how to forecast better, spot warning signs early, and keep your office calm even when things slow down.

Let’s get into it.

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

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