Dental Marketing Goat

#257 Step-by-Step to Double Your New Patients in 90 Days

• Gary Bird

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Most dental practices are losing up to 90% of new patient opportunities without realizing it.

In this episode, Gary Bird from SMC breaks down the exact 5-step system that took a practice from 15–25 to 50–75 new patients in just 90 days. You’ll learn how to fix phone conversion, eliminate unqualified leads, increase Google reviews, boost referrals, and implement a case acceptance system that drives real growth.

This is real dental marketing data from working with over 1,195 practices, no fluff, just what actually works for new patient growth, practice management, and fee-for-service scaling.

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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

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SPEAKER_00

Welcome back to another episode. Today we're going to be diving in how to double your new patients in the next 90 days. I'm going to give you a case study of a client that we worked with, and I'm going to give you the exact five-step process that he did to double his new patients. He went from doing about 15 to 25 new patients a month, went to 50 to 75 patients a month, and absolutely exploding his collections along the way. So I'm going to walk you through that today. Now I'm going to tell you this episode is going to be a lot longer than normal because I got a lot of information to work through. Also, all of this, everything I'm going to share, I have all the SOPs and the step-by-step all broken into every step of the journey. So some of these you're going to say, you know what? I've already figured that out. Other parts you're going to say, I don't have the exact steps to double my new patients in that area. And I'm going to give you that resource. All you have to do is comment down below. Okay. Everything's free here. All I ask is that you give me a thumbs up or you subscribe or you leave a comment down below. It doesn't cost you anything. It's totally free. It just helps me with the algorithm. All right. So let's dive into this. So I had a client who came to us. They had they couldn't grow. Okay. So they'd been at 15 to 25 new patients every single month, pretty much no matter what they would do. They've been marketing, they ran their own Google ads. They tried using uh other companies to run their Google ads. They they tried meta, they tried basically everything underneath the sun. And no matter what, they couldn't really break above that 25 new patient mark. Uh, and it wasn't for lack of trying. Uh, one of the things that they fell in the trap of was vanity metrics. And dentists are perceptible to this more so than I would say other business owners because Dennis love uh dentists love data. They're really data-driven, which is awesome. However, in the marketing world, there's a boatload of vanity metrics. I could go get you millions of views right now on any platform, and you might say, wow, that's great, but it may not lead to anything profitable for your practice. Maybe I'm just running ads on a free game that people accidentally click to add over and over and over again, and I'm paying uh pennies for dozens of clicks. And on paper it looks good, but it might not drive anything. So that it's really, really important that you understand, you know, how complicated dentistry is. Marketing can be equally as complicated if you don't understand the ins and outs of it. Okay. So he uh he had a ton of vanity metrics, great click-through rates, tons of impressions, the bounce rate looked good, but no actual new patients. And he was scratching his head, and I'm sure many of you have been there before. So um what we did is we got in and we first thing that we noticed is that he was missing a lot of phone calls. So that is something that we fixed. We'll talk about that. Uh, also, his front desk uh kept saying things like these were price shoppers, that's why we didn't schedule them. So that was another big red flag for us, and something that we had to correct with him really quickly. And the other thing was their collections were just stuck. They they were averaging about a thousand dollars per new patient per year, and they couldn't get that up. It was floating between a thousand to twelve hundred dollars. Um, also, their patient referrals were stuck, so they couldn't get their patient referrals up above like 12, 10, 12, maybe 15 on the high side. Okay. So that's where it was. So we first had to dive into why things weren't working. Why was their marketing not working? A big component of it was the black hole of marketing. And this is something that I've talked about a lot. If you haven't heard me talk about this, um, it's probably because you don't listen to my content. I talk about this a lot, but I'll give you the numbers. This is the raw numbers. So if you get a hundred new patient calls a month, 35 of those go unanswered. You just miss them. That's the average, 35%. So that means you're losing 35% of your marketing budget. Then from there, the average dental office only converts about half of the new patient calls that they take. So now you just lost another half. And then from there, the average dental office schedules about 28 days out, which means your no-show rate's going to be about 40% on your new patients. What that all adds up to is that you're losing about 90% of your opportunities on operations. Then when you combine that with low intent marketing, meaning you're just getting a bunch of traffic from things of people that haven't really expressed interest in dental and your dental services, then you end up with just nothing. So you get a lot of vanity metrics, a lot of work for your team, but no output for new patients. This is extremely common. So that was the first thing that we were able to identify in this situation that this was a big gap. The other thing is that we mapped out the patient journey. And then we do this every with all of our clients. We do this more on the back end. This is not something we typically talk about on the front end, but it's really, really important. If you're going to double your new patients, you need to be able to do this, or you need to work with somebody who needs to be able to do this. So you need to be able to look at, okay, here are the ads that we're running. Here's the landing page that they're going to. Here's the phone conversion of those opportunities. Here is the schedule rate of those opportunities. Here's the show rate of those opportunities. Here's the people who accepted treatment. And then is that turning into patient referrals into the future? The patient referral one is hard to map in dental because it's so disconnected. However, I will say you can naturally see those numbers climbing up. It's a lagging indicator, is what we call it. And as you get more new patients, your patient referrals should be coming up behind that. If it's not, that's usually a sign that your customer service is falling apart somewhere. Maybe you're too busy, your team is not trained, your team's getting burnt out, you're getting burnt out, something to that nature. So, um, all right. So we identified all those gaps. And so basically, phone conversion was an issue, answering calls was an issue. They had no system for tracking qualified leads versus non-qualified leads, which we instantly fixed, and then they had no referral engine to be able to drive up their new patients. So even if marketing did work a little bit, it would slow them down on the patient referral side and they would end up as a wash, like they didn't grow. So it was just like a teeter-totter, so to speak. Patient referrals would go up a little bit, but then marketing would fall because of availability, and then vice versa. Okay, so let's work through with exactly how we fix this. Okay, so I'm gonna go through through this one by one. I'm gonna give you five uh different uh breaking points that we fixed and how we did that. Okay, so number one, phone conversion. So we overhauled the phones. The first thing that you need to understand about the phones is that it's not as daunting as you think to fix. Um, there's only four questions that a new patient's ever gonna ask. Only four. That's it. There's four questions you got to train on. Underneath those, there's a bunch of different trees that those go down. But just from a knowledge standpoint, that's all you need to have your team trained on is four questions. Uh so that was the first thing that we did. If you want those four questions and how to deal with them, comment down below. I'll help you with those. Okay. Next, we we uh walk through, correct all the scripting um and how to answer those questions. So the biggest one that we see that dental offices get stuck on is they don't understand. The front desk doesn't understand how to deal with pricing questions, usually because the doctor confuses them on it. So they're like, let's give everybody the pricing. You end up losing everybody if you do that, and it's never accurate. You're you're misleading people. Either you're way too expensive and they didn't really have that problem, or you're way too underpriced and they come in and they get mad at you because you mispriced it. So shouldn't be diagnosing over the phone. That's my my two cents. So you should never be giving pricing and or you uh on the flip side, you can't say no, I'm not gonna give you pricing because then you lose 100% of those opportunities as well. So, how do we actually fix that? We fix that by using redirect questions. I have a whole list of them for every kind of treatment that anybody can call on. It works like 80, 90% of the time. Um, and you just have to train the team on it, and then you have to hold them accountable to it. That's the key. Okay, next uh was on insurance. They were losing a ton of patients because of insurance questions because their team didn't know how to answer that. There's a couple different ways to answer that. There's a couple different ways to handle this. It depends on your office's structure. And are you in network, out of network, are you fee for service? What kind of fee for service are you? There's some really easy ways to handle this. If you do it properly, you can basically get all insurances to schedule besides the ones you don't want. And that is what I recommend. If you want, again, if you want the scripting on all that, I can give it to you. It's too long to work through here. And the other thing that this office did, this is a big one, they shifted their hiring. So they stopped hiring people, they had to let some people go, they had to hire some new people, retrain them. We help them with that training. They had to hire uh on coachability, not skill set. So, what happens a lot of times in dental is that you get somebody who's been in dental for 40 years and they're like, I know how to do everything. And they do, but they don't know how to do it correctly. So they do it the way that someone might run a fee for service office like 20 years ago, which is like basically we're super good and we're super busy and you should just come here because and that model uh doesn't work anymore. Um, and so you end up losing especially if you want to market and grow. If you want to market and grow. If you just want to stay stable, that market might work and if you've had your practice for a long time. But if you want to actually grow, you have to have people who are nice and you have to have people who are coachable and who are gonna follow instructions. If you've been hijacked by your practice, which I've seen this a lot, and your employees are actually running the practice and you're just kind of along for the ride, um, marketing's not gonna work for you because your team's gonna tell you how to do things and they're not gonna listen to the coaching, and then you just end up stuck. So that's you. Don't reach out to me. I don't want to work with you, I don't want to help you. If you're like, I'm sick and tired of that, and I've been held hostage, but I'm willing to now make changes, let me know. Then we're happy to help you. Okay. So once we made all these changes, his phone conversion went from about 50%, 48%, and he went all the way up to 80, 90% phone conversion. Now, the other thing you can do, if you're just like, dude, I I'm just too busy, I don't have time to do all this phone stuff, which is common. And I would recommend using AI. We have AI now that can literally schedule at 75% for new patients. So it's as good as a really good human, if not better than the average human. So uh it's$299 a month. You can literally have it take some of your calls, all of your calls. Um, it's it's pretty amazing. So if you want that, comment down below. We have that for you, okay? Number next. Um, if you're scared of AI, I understand. You know, some people are scared of it, and you know, like text messaging when it came out. A lot of people were scared of text messaging. A lot of dentists were like, I will never use text messaging. It's bad for the patient, it's bad for connection, etc. etc. Now everybody uses it, everybody prefers it. AI is gonna get there, but maybe you um are gonna be one of the people who doesn't use it, and you can like fax people, or you can um uh, you know, uh use wire wire transfers and stuff like that. Like just really make it complicated to schedule. Um, all right, so number next. That was me trying to be funny, just FY. All right. So phone conversion, we fixed that first. Second, we fixed the lead quality over the volume issue. So before he was getting a boatload of impressions and clicks and even a lot of random calls, but it wasn't the right kind of people. Um, so what we did is we started to break down total leads versus qualified leads. Most marketing companies don't do this. I think this is like one of the most important things to understand is how who I don't care how many impressions you get. Like I do care from a marketing perspective, but your marketing team should be analyzing that, not you, because there's so many ways to game that. You it doesn't really matter if um you get 10,000 impressions if they were low intent, like it means almost nothing. So, what you want to know is uh for your time sake and for your mental sake, how many leads did I get and how many of those were qualified? So, as an example, the difference between a lead and a qualified lead is like if someone calls your office and is like, Oh, I really need dental work, I want to get aligners, but I'm on Medicaid. Um, that's probably not gonna be the best patient for you. Um, or if someone calls and says, Yeah, I want to I want to get braces and you're a GP office, it's probably not the best fit for you. So those are not qualified leads because your team couldn't convert them. And even if they did convert them, the patient wouldn't be happy if they came in. So what you want to do is you want to um measure the difference between those two because that's gonna tell you how good your marketing is. If you're getting a thousand leads and only 10 are qualified, your marketing it stinks. It stinks, it's stinky. All right. Um if you're getting 50 leads and 36 are qualified, 40 are qualified, you're doing pretty good. You're doing pretty good, and your team's not wasting time. So we use trackable for that. I highly recommend that. Um, and trackable.io, filtering out all the stuff that just doesn't work, and then over time you should be reducing that. Now, I will say this: some markets are harder to reduce uh unqualified leads than others. Like, as an example, if you're in Brooklyn, you're gonna get a lot of Medicaid leads because half 60% of the people in Brooklyn are on Medicaid. Like they're just gonna go online and type in the word dentist. Now you can reduce that by putting it on the website. We don't take Medicaid, putting it in a call tree, we don't take Medicaid. But my point is, is it's gonna use up a lot of your budget no matter what. Other areas are similar to that as well. So if you're in a high population of people that you don't want to see, you you can weed them out, but it's going to be more expensive for your marketing. So, really important that you understand that. You can't, I always just joke, you can't be in the middle of the sticks in the panhandle of Florida uh or Alabama and be like, I want all the veneer cosmetic cases. Like, okay, is there a demand for that in that area? Uh we can't just make up demand out of nowhere, right? Um, you can, but it's very hard. You have to educate people. So education's very, very expensive to do from a marketing perspective. So, first thing we did fixed his phone conversion, we fixed the lead quality uh problem that he was facing running his marketing himself and with prior marketing companies. And then next, we helped him with his Google reviews. So the first thing that we had him do was take his Google reviews and make his top five Google reviews stand out. So here's how you do that. First thing that you're gonna do is figure out okay, what Google reviews do we want everybody to see? And you want to identify those. The the ones that are talking about, you know, if you want, you know, a certain kind of treatment or you have a certain kind of patient and they talk about, you know, this office was awesome, they worked with me, blah, blah, blah, blah, on whatever services. You want to identify those Google reviews first. So you're gonna see you're gonna have hundreds of Google reviews. Go find those really good ones. Then what you're gonna do is you're gonna thumbs up that review, you're gonna comment back to that review, and then you're gonna ask everybody on your team to go in and thumbs up that review and mark it useful. And you're gonna do that on the four or five, maybe 10 uh at the max reviews. You're gonna go through and do each of those. What that does is you are going to have those pop up every time someone Google searches. So anybody, someone goes online, they type in the word dentist, they look go look at your website, then they go look at your Google reviews. Google reviews do not pop up in order of uh chronological order. Okay, it's not newest to oldest or oldest to newest. It's which ones were most useful, most relevant. So it's a different ordering of algorith uh algorithm. So what you want to do is you want to flag and let everybody know these are the most useful reviews. And you do that by just you, your family, friends, and team thumbs up in those reviews, replying to those reviews, marking them useful. Those will always pop up first. And everybody who goes through and reads those is gonna go, oh wow, this is great. So that's the first thing that you want to do. The next thing that you want to do is you want to take and you uh you want to take your um your uh the reviews of specific treatments. Okay. So if you have a niche treatment, let's say you do IV sedation, let's say that you do like some specialized aligner that no one else does in your area, let's say that you do um like veneer, something like that. What I want you to do is go talk to patients, if they're families that you did the treatment on, whatever, doesn't matter. Anybody who's who's had the treatment and have them go write a detailed review about their experience with the keywords of the services that you want. The reason that's so powerful is the way Google's algorithm is working right now, as as of today, as I'm recording this, is they are going to um take if someone searches that super niche subject, they're going to actually have your review pop up first because most websites are not going to pop up for those super niche subjects because it's it's a super niche, right? So you you want to take as niche as possible as possible, but that you want two or three or four of those, and you can do this over and over and over again. Uh same with like specific kinds of implants, all these kind of things. So anytime somebody searches that name, brand, or that very niche subject, they're actually going to pull the Google reviews first, not the websites. So then you're gonna pop up, and this is a great way to get twosie threesie of specific kinds of treatment. Okay, it works really, really well. So take advantage of that. The other thing that we did is we had um had them run a contest for Google reviews. So it's really important that if you want to crush it in your marketing, to have a lot of Google reviews. The more Google reviews now, can you double your new patients without it? You can, but it's more expensive. And the more competitive it is, the more expensive it becomes. So if you're like, Gary, I don't want to keep giving you money for marketing, I want to lower the amount of money that I'm spending on marketing. The best way, the number one way you can do that is having more Google reviews than everybody else. And here's the reason why it's all about market share. So if you if you are in a market and let's say you have a thousand Google reviews and you have the most Google reviews in your market, and everybody else had 300, right? Here's what happens the market with 300 Google reviews is marketing like crazy because they can't get more new patients. So what they do is they send a postcard out and they say, Come to our practice, we're awesome, blah, blah, blah, blah, blah. So a patient receives that, they go, uh, okay, I'll check them out. They go to their website, they go look at their Google reviews. As they're looking at their Google reviews, I am peppering them with ads right next to the Google reviews that they're seeing, and they're seeing our thousand Google reviews. And now the patient is like, huh, this is a cool practice at 300, but this one at a thousand just looks way better. Way better. And so what ends up happening is they end up choosing the thousand practice, and that patient was generated not from your marketing dollars, but from their the competitors' marketing dollars. So they do the postcards for the while, but they don't get a ton of uh traction on it, and so they stop doing it, and the next guy does it. Same thing happens. You can begin to grab, and it's not huge for every practice, it's one here, one there. But with every single practice, every single month, you're talking about 10, 15 new patients a month, and it's market share grab. It's different than you just getting a patient referral that was never thinking about another dental office. This is somebody who all dental practices were up for grab and they chose yours. This one thing helps all of your marketing more than anything else. It helps your SEO, it helps you attract more better talent, it helps you attract better better bids when you go to sell your practice. Like, there's nothing that Google Reviews doesn't help. It helps everything. So I strongly, strongly encourage. People to do that. We have a full uh way to do that, the way you can motivate your team and all that kind of stuff. So we have that right here. And please enjoy that and work on that. You can never and you can never have too many Google reviews. Flat out. Just get the most and then keep going. Okay. And and you only have to sometimes people hear this and they get depressed because they're like, and they have 300 Google reviews and everybody else has 4,000 in their market. Just get the most in your little area, like with two, three miles in your little area, get the most there. If it's too competitive, two to three miles, get the most in your parking lot, and then get the most in your little block, and then get the most and just keep compounding that, okay? Next was their referral system. Okay. So um phone conversion, we overhauled that. Uh lead quality, we overhauled that and being able to understand the difference between qualified and unqualified and narrowing that down. Uh Google review strategy, we helped them nail that down. And then the referral uh system. Okay, this is a big one. And we and I got two more, and then I got a bonus at the end for you, okay? All right, so let's jump into this one. Um, referral system. So they were not getting a ton of patient referrals before. So what they did was they got hyper focused on boosting patient referrals alongside their marketing. So you got to have capacity to be able to do this, and you gotta have block scheduling to be able to do this. If you don't have block scheduling, or what's really popular right now is ghost columns. And really, what it is, is it's and doctors are gonna hear me and then they're just gonna turn me off, but it works. Ghost columns are just like ways to schedule based on production, and you're really double booking patients, but you're it's from a production standpoint rather than a um a time standpoint, and so you can fit more patients on the schedule, and now there's way more capacity, and it it kind of blows people's minds when they see it. But if you want that, we have that resource, it works like gangbusters. That's the first thing you need to do. You need to have your scheduling all squared away. The other thing that you need to do is you need to start asking for patient referrals and incentivizing, either doing it yourself or incentivizing the team. And you have to track it. This is another thing we use trackable for. Not guessing, you need our AI actually sorts this. So if you ask on the phone, who can we thank for referring you? Key phrase don't ask on the phone, how'd you find us? Everybody's gonna say Google, because that was the last place they found you. If the correct question is, who can we thank for referring you? Then the AI can sort all these for you instantly based on the patient's words, not on what the person wrote down and on the sheet that and then it was entered incorrectly and then the PM doesn't matter. Who can we thank for referring you? And then everyone gets mapped properly. This is works so well because now you have a real number and now you can actually boost it. If you don't have real numbers, you're not working with real numbers, you can't boost them. So they simply started doing that, and then they just started getting involved in the community, going to events, the doctor was going to events and just letting people know hey, we're here and we're happy to help you. And they were given some giveaways and some raffles. Super simple, nothing huge. Um, they were able to take their patient referrals from 12 to 15, uh, and they were able to not quite double them, but get up into the 20 to 25 range. It's huge. Huge, huge, huge. These are essentially free patients, right? These are essentially free. So if you can do that with your patient referrals, all of a sudden doubling your new patients is not a big deal now. You don't need mark, you don't need to spend as much on marketing. Okay. Now, I will say this red flag for us as a marketing company. If an office cannot get their patient referrals to come up, that means people don't like coming to their office. So if they're just like more and more marketing, more and more marketing, I begin to flag that. My team begins to flag that and go, okay, you hired us to get you from 20 to 40. We got you there. Now let's see if you can get another four or five patient referrals a month, maybe 10, and keep climbing. And it's like, if you can't, what that tells me is you're not gonna be able to just keep compounding growth. You're gonna have to double, triple, quadruple down on your marketing spend, and you're always gonna be frustrated because patients don't like coming to your office. That's really it. So you gotta nail this down. Your patient journey is hyper comportant. It's measured by Google reviews and it's measured by patient referrals, not what you think. Okay, it's not what you think, it's not what your team says, it's what the patients say when they refer other people. Now you again you can juice these up with referral asking, doing bonus systems, things like that, and that will help. But if you do that and it doesn't work, that tells you you have a problem internally. You have a bumpy patient journey. And so we have a whole patient journey that we can break down for you if you want that. Um, and you can check that out and you can map that out. And ownership is key here. So, which what the resource that we have, it actually helps you map out every single section of the patient journey and it helps you tie it to ownership. All right. All right, number next, guys haven't fun yet? I told you there's a longer one today. Patient financing and case acceptance. What we did is actually one of our sponsors of this podcast is Cherry. Okay, and I love Cherry. If you want to use another patient financing, that's fine. We have a discount for Cherry down below. If you use them properly, I think they're the best for this strategy. So, what you do is you begin to train your treatment coordinator to lead with patient financing on every single treatment presentation. And I'm gonna explain why. So, right now you have a lot of people who are in that like$2,000,$3,000,$5,000 range that are just walking out of your practice. And they're telling you things like, oh, I need to talk to my husband, oh, I need to talk to my wife, oh, um, let me, you know, I'm gonna look into this, do some research, I'll get I'm gonna think about it. Really, what they're saying, these are smoke screens, really what they're saying is I cannot afford this, and I don't want to say that I'm too poor to afford it. That's what they're saying. And what happens a lot of times with dental offices is then you offer the patient financing, but it's too late. Feels kind of slimy when you do that, too, by the way. It feels very salesy, you car salesman vibes, right? Oh, you can't afford that. Here, here's another option that we forgot to tell you about. Not doesn't feel good. What is best to solve this is actually taking the patient financing and putting that out front. So, hey, you have$3,000 worth of treatment that you need to have done. We factored everything in, your insurance, et cetera, et cetera. And we're gonna be able to do this for$200 a month and get all this treatment done. And the beautiful part about that is now that you just gave them multiple options and they um you avoided the whole insurance conversation. Well, let me just do what the insurance covers. It's horrible. That's not what's best for the patient. And listen, I'm not, I I realize some people are like, the fees and is this good for people putting them in debt, da da da da. Listen, number one, I don't like the fees. Fees are high, but that's part of doing business. And I'm gonna explain why that's so important in a minute. And then number two, people are going into debt anyways. It's better that they go into debt for their dentistry than for TVs and rims on their cars, all right? So if they're gonna go into debt for anything, keeping your mouth healthy is like super important, I think. I'm just a dental marketer though, so what do I know? So the other thing about the fees, yes, I know five, 10% fees, that's super expensive. Everybody that we've seen do this, everyone, without exception, and we've had scores of offices that have done this, both in our mastermind and our clients, collections go up by 30%. Like right out of the gate. So if you're like, hey, I'm doing$100,000, you could get to$130,000 right away just by changing this. Yeah, you're going to uh pay$3,000 in fees. So if I said, hey, you're you can go from$100,000 to$130,000 on the existing patient base that you already have, is that worth it for$3,000, maybe$4,000? Yeah, all day. And it's a competitive advantage. Dentists are not willing to do this. There's a mode around it because dentists hate paying those fees. They hate it. So they don't do it. And so this gives you a competitive advantage to retain all these patients. What this did is this will take your average collections per new patient and will take it from that like$1,000 range up into the two,$3,000 range. Okay? All right. Um, lastly, the bonus system. Oh, I will say this. If you want the training on that, just let me know. I have a full training with a doctor, a TC, Dr. Blake. He's amazing uh at this. His practice does$500,000 a month in collections. Five, I think he's gonna do like five something this month. Um so this like it works like really, really good. Last thing, we overhauled their photos. So they they went from having really janky photos to really nice photos. This makes a huge difference, especially in more competitive markets, and it's really cheap to do. It's really cheap. You don't have to do like videos and all that stuff. You can, it helps. It doesn't hurt, but it's a lot more expensive. But just photos, new photos, new photos for the website and your Google My Business, okay? If you do those things, you will be able to double your new patient in 90 days. So here's where he went from. He went from 20 to 25 new patients, 15 to 25, he was ranging. He was able to take that up. Now he's ranging 50 to 73 new patients a month. If you want to grow, you can do it. But it's not just marketing, it's all these other components to make it work. All right, so hopefully this was helpful. Let me know down in the comments below if you want any of those resources. Just be specific. Don't say, Gary, I want the resources because I literally have probably 40 that I mentioned in this in this series. So let me know if this was helpful as well. This is all free. So thumbs up, comment down below. It really helps me out. Have a good one.