Designing Tomorrow: Creative Strategies for Social Impact
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.
Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.
Watch on YouTube or listen to new episodes each Tuesday.
Let’s design a better tomorrow, together.
Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/
Designing Tomorrow is a registered trademark of Design By Cosmic, Inc.
Designing Tomorrow: Creative Strategies for Social Impact
Latest Episodes
Feelings Don't Drive Change
Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, has a shelf life. Saralynn Finn, founder of Sett & Sley Consulting, joi...
Say What You Actually Believe
Most social impact leaders got into this work because they care deeply about the mission, not because they wanted to be public figures with opinions. But that instinct to stay quiet and let the work speak for itself may be doing more harm than ...
Integrity Alone Will Get You Outplayed
There's an unspoken rule in the social impact sector: we tell the truth, we follow the science, we play fair. But those rules are increasingly a losing strategy, because the industries we're up against don't have to win the argument. They just ...
Brandmaxxing or Debranding: Pick Your Side
There's a trend called looksmaxxing that says appearance is everything, and optimizing it is just pragmatism. Apply that same logic to nonprofits and you get an interesting thought experiment: what happens when an organization goes all in on br...
Trust No One Is Exactly What Authoritarians Want
Every major technological paradigm shift has broken society before it fixed it. The printing press, radio, television. Each one reshaped how we communicate and what we believe. Now the internet, social media, and AI are repeating the pattern at...
