Designing Tomorrow: Creative Strategies for Social Impact
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.
Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.
Watch on YouTube or listen to new episodes each Tuesday.
Let’s design a better tomorrow, together.
Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/
Designing Tomorrow is a registered trademark of Design By Cosmic, Inc.
Designing Tomorrow: Creative Strategies for Social Impact
What If the Economy Were Built on Care?
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What if everything you’ve been taught about economic progress is wrong?
In this episode, Stacey Edgar — social worker turned social entrepreneur and now executive director of the International Folk Art Market — shares her journey through the “career jungle gym” of the social impact sector. We unpack her concept of artisan economics, a radically human approach to commerce rooted in care, dignity, and connection.
From surviving U.S. customs mishaps to rewriting economic theory from a feminist perspective, Stacey challenges the status quo and shows what a purpose-driven economy really looks like — on the ground, in the marketplace, and in our communities.
If you’ve ever wondered whether mission can truly coexist with margin, or how to lead with care in a world of burnouts and bans, this episode is for you.
Episode Highlights
- [00:00] Introduction
Challenging the paradox of progress and introducing artisan economics - [02:06] Stacey’s Nonlinear Path
From social work to fair trade founder to nonprofit ED - [03:43] Turning $2,000 into a Movement
The surprising spark behind Global Girlfriend - [05:35] Lessons from the Early Days
“Just ask.” The power of invitation in purpose-driven business - [07:30] Teaching Business with Purpose
From MBA metrics to artisan-led projects across the globe - [10:26] Leading a Legacy Nonprofit
The cultural shift from founder-led to stakeholder-centered leadership - [12:08] Resilience Under Pressure
What happens when “women” becomes a banned word in federal grants - [16:27] Building a Purpose-First Economy
Stacey’s upcoming book and why care must be central to the future of work - [20:26] Defining the Culture of Care
From feminist economics to Bhutan’s “gross national happiness” - [23:18] The Loneliness of Leadership
Where Stacey finds strength during tough times - [24:35] What’s Lighting Her Up
Authentic creativity in a world obsessed with AI and performance - [26:19] Digital Disconnection
Why real person-to-person connection still matters most
Notable Quotes
“There is no career ladder. There is a career jungle gym. Go from playground to playground, following your curiosity.” — Stacey [02:06]
“Once you tell people what you’re doing, it’s not a sale… You’re inviting someone to be part of a bigger movement.” — Stacey [05:35]
“In the artisan economy, creativity builds on itself… It’s about building forward and retaining tradition.” — Stacey [19:58]
“Our biggest personal poverty at the moment is disconnection.” — Stacey [27:23]
“When purpose becomes your marketing, it’s gone past its core.” — Stacey [17:15]
P.S. — Feeling the disconnect between your mission and your message? I help social impact leaders build trust through story-rich brands, compelling campaigns, and values-aligned strategy. Let’s talk about how to e
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