Designing Tomorrow: Creative Strategies for Social Impact
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.
Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.
Watch on YouTube or listen to new episodes each Tuesday.
Let’s design a better tomorrow, together.
Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/
Designing Tomorrow is a registered trademark of Design By Cosmic, Inc.
Designing Tomorrow: Creative Strategies for Social Impact
Why Facts Don't Change Minds
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In this episode, we're joined by Drew Dumsch, President and CEO of the Ecology School at River Bend Farm in Maine. Drew co-founded the organization 26 years ago with a premise that felt radical then and feels essential now: that ecological literacy — learning to read the landscape the way you learn to read a book — is foundational to creating engaged, compassionate citizens capable of understanding complex systems.
This conversation challenges the assumption that more information will save us. Instead, it offers a different path: one grounded in systems thinking, regenerative principles, and the radical act of kindness in a moment defined by casual cruelty.
Key Topics Discussed
- Why traditional environmental education fails to create lasting change
- The disconnect between climate knowledge and climate action
- Systems thinking vs. factual learning: what creates ecological literacy
- How regenerative principles extend beyond agriculture to learning and leadership
- Building bipartisan consensus in an era of toxic polarization
- The relationship between hope, understanding, and agency
- Meeting people where they are vs. demanding perfection
- Why collaboration (not competition) is the only path forward
- The role of compassion in climate action
- What it means to reimagine the future now, not later
Notable Quotes
"Being told facts is not the purpose of education. Facts are part of becoming a well-rounded human being and an engaged citizen, but I think a huge gap is that as a society, we lack the ability to understand systems." — Drew Dumsch
"You could create sustainability through fascism and cruelty. It may be sustainable, but is that a vibrant community you want to live in?" — Drew Dumsch
"Showing up to work every day is my act of rebellion." — Drew Dumsch
"Hope is based on both understanding of what can be and then agency to be a part of that." — Drew Dumsch
"People want the simple solution. That's boring. I think the level of diversity in solutions is exciting and creative." — Drew Dumsch
Resources
The Ecology School at River Bend Farm
Website: theecologyschool.org
LinkedIn: The Ecology School
Instagram: @ecologyschool
Mentioned in the Episode:
- The Triple Focus: A New Approach to Education by Daniel Goleman and Peter Senge
- Maine Outdoor School for All network
- Living Building Challenge
P.S. — Feeling a disconnect between your mission and your brand? Cosmic helps social impact leaders build trust through story-rich brands, compelling campaigns, and values-aligned strategy. Let's talk about how to elevate your impact: https://designbycosmic.com/
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Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.