Designing Tomorrow: Creative Strategies for Social Impact
Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.
Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.
Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.
Watch on YouTube or listen to new episodes each Tuesday.
Let’s design a better tomorrow, together.
Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/
Designing Tomorrow is a registered trademark of Design By Cosmic, Inc.
Designing Tomorrow: Creative Strategies for Social Impact
Who Are You Becoming?
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A single phrase from a previous episode sent Eric into an existential tailspin, and reshaped how he thinks about organizational identity. In this episode, Eric and Jonathan unpack why "Who are we becoming?" hits harder than any strategic planning question, how it works as a daily filter for every decision you make, and why the social impact sector needs to be asking it right now.
Episode Highlights:
[00:01:30] The phrase that triggered an existential crisis
[00:02:00] Why "becoming" reframes identity, not just strategy
[00:05:00] Who is Cosmic becoming?
[00:05:30] The follow-up: "What would I do differently if I were already that?"
[00:07:00] Every decision is a vote for who you're becoming
[00:09:00] What happens when you don't choose who you're becoming
Notable Quotes:
[00:05:30]: "The next question that I ask myself is, 'Well, what would I do differently if I were already that?' And that's where I think it becomes extremely powerful." Eric Ressler
[00:06:55]: "Every action I take, every decision I make as an individual is sort of a vote for who I'm becoming." Jonathan Hicken
[00:09:30]: "If you don't have a clear sense of who you want to become, you are inevitably going to become someone else's version of you." Eric Ressler
Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday.
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