What if your marketing measurement didn’t just tell you what happened—but actually told you what to do next? In this episode, I’m joined by Peter Grafe, co-founder of Blue Alpha, to break down what they’re building: an action system for marketi...

What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth?In this episode of Numbers and Narratives, we sit down with Joe Gilgoff (CX Joe) to unpack a career tha...

How do you scale customer support from 10 people to more than 2,300—while keeping humanity, psychology, and operational excellence at the center? In today’s episode, we sit down with Jason Katz, former early Peloton leader and now founder of Le...

What happens when you treat vinyl not just as music, but as an asset class? In this episode of Numbers and Narratives, we sit down with Cory Huff, a self-described technology nerd and marketing enthusiast who helped build recommendation engines...

Every marketer (and probably every finance leader) have wondered how incrementally valuable their work is. Colette Nataf got to experience that question, on both sides of the coin.- Unlimited budget (not a joke)- $0 in Facebook Ads spen...