Merging Marketing and CX: RJ Young's Secret to Client Satisfaction

In this episode of Numbers and Narratives, hosts Sean and Ibby sit down with Kamron Kunce, VP of Marketing and Customer Experience at RJ Young, to explore the fascinating intersection of marketing and customer experience in the B2B technology sector. Kamron shares his unique journey from the music industry to e-commerce and finally to his current role at RJ Young, a 70-year-old business technology company undergoing significant transformation.

The conversation delves deep into RJ Young's customer-centric approach, highlighting their "We Make It Right" guarantee and the innovative ways they blend marketing with customer experience to deliver unparalleled value. Kamron discusses the company's shift from frequent small events to an annual large-scale "Tech Connect" event, demonstrating how they've adapted their strategy to better serve and engage clients. He also shares insights on using AI and human touch to scale personalized experiences, including their impressive 90+ NPS score.

Throughout the episode, Kamron's southern charm and relationship-focused approach shine through, offering listeners a refreshing perspective on business leadership. Don't miss out on this insightful conversation - tune in now and learn how to transform your approach to customer relationships and business growth.

https://www.linkedin.com/in/kamronkunce/
https://www.rjyoung.com/