Wisepreneurs | Women Entrepreneurs Over 50 Monetizing Expertise
For women entrepreneurs over 50, expertise monetization is the path to independent practice that lasts.
Working lives now extend far beyond what anyone predicted. Organisations need people who can navigate complexity and ambiguity, and increasingly, experienced professionals are choosing solopreneurship over employment. Wisepreneurs features real conversations with experienced professionals — particularly women — about what that transition actually takes.
What we explore
● Expertise monetization: turning professional knowledge into visible market presence
● Building solopreneur practice through partnerships and collaborative networks ● AI tools that amplify rather than replace experienced judgment
● Navigating the transition from employment to independent practice
● Sustaining cognitive vitality for the long term
85+ episodes. Real conversations. No motivational fluff. Your accumulated expertise is your competitive advantage. This podcast shows you how to systematically position it.
Hosted by Nigel Rawlins
Find transcripts and more: wisepreneurs.au
Connect on LinkedIn: linkedin.com/in/nigelrawlins/
Subscribe to the newsletter: wisepreneurs.com.au/newsletter/
Wisepreneurs | Women Entrepreneurs Over 50 Monetizing Expertise
Mark Trinham Sustainable Creative Practice: 30 Years of Independent Work Without Business Training
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Thirty years of full-time independent practice, booked 18 months ahead, with no formal business training. Artist Mark Trinham offers one of the most practical case studies on the Wisepreneurs Podcast for how accumulated expertise becomes sustainable revenue when you learn to position it as premium capability.
Mark moved from illustration and graphic design into public art and large-scale sculpture, developing a business model through trial and decades of learning when to say yes and when to say no.
His collaboration company amplifies rather than dilutes his creative voice, and his positioning around environmental connection and place-based storytelling commands premium rates from clients who seek him out rather than the other way around.
The conversation covers pricing without business training, how collaboration creates revenue stability for independent practitioners, and why Mark is now creating space for fine art practice after 30 years of commissioned work.
This is not a motivational interview about following your passion. It is practical insight into what it takes to build recognised expertise, navigate pricing on your own terms, and sustain independent creative work across several decades.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Projects & Artworks:
- Torquay Mosaic Sundial (1995) - Mark's first public art project
- Diamantina Shire Land Art, near Betoota
- Wildlife Collector Cards Project (2009-2014)
Publications:
- Bush Tails, The Quest by Ali Cork, illustrated by Mark Trinham
Music:
- Moonah (band) 5th CD "Ghost Country"
- Lucy and The Night Sky - Mark & his Moonah bandmates as supporting musicians.
- Nightjar Independent Arts Festival
Contact & Portfolio:
- Instagram: @marktrinham - Mark's primary platform for current work updates and posts
- Facebook:
- Website: marktrinham.com.au (currently under development/updating
Mark also mentioned owning property in Northern New South Wales rainforest where he's
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Downloads
- Embodied Intelligence Self-Assessment
- Professional Reputation Audit
https://wisepreneurs.com.au/free-assessments/
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