Liz Micik AI Website Visibility: What Independent Professionals Must Fix Now Artwork

Wisepreneurs | Independent Professionals Building Practice on Their Own Terms

The Wisepreneurs Podcast features conversations with experienced professionals, authors, academics, and consultants about building sustainable practice on their own terms.

Hosted by Nigel Rawlins, the show explores how experienced independent professionals position accumulated expertise, work with AI tools, and use the cognitive advantages that come with decades of professional experience.

Topics include positioning, professional transitions, cognitive vitality, relational branding, and the changing nature of knowledge work.

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Wisepreneurs | Independent Professionals Building Practice on Their Own Terms

Liz Micik AI Website Visibility: What Independent Professionals Must Fix Now

July 30, 2026 • Nigel Rawlins | Wisepreneurs • Season 1 • Episode 96

0:00 | 51:20

Liz Micik shows independent professionals what AI agents see when they read a website, after 28 years fixing broken ones.

Her framework puts four questions to a site: can an agent find you, understand you, trust you, and use you.

The free Signal Check at lizmicik.com/signal-check asks ChatGPT, Claude, Perplexity and Gemini about your business three times each; Nigel scored +24, with 14 checkable facts from Perplexity and none from Claude.

Liz explains why schema now matters for a different reason, why Contact Form 7, CAPTCHAs and specs buried in PDFs stop an agent acting on your site, and why consistency across your website, LinkedIn and reviews is how a machine decides you are trustworthy.

She also runs her own practice through a named Claude assistant, and still checks its work by hand.

Wisepreneurs explores how experienced independent professionals position accumulated expertise and build sustainable practice.

Mentions and references

Ann Handley on writing; Marie Haynes and The Search Bar; Nate B. Jones on the open brain method
Imperva 2025 Bad Bot Report: automated traffic passed human traffic at 51 per cent
Tools: Contact Form 7, Schema Pro, Cloudflare, Claude Code, Perplexity, Gemini

How to connect with Liz

Website and free Signal Check: lizmicik.com
LinkedIn: linkedin.com/in/lizmicik

Support the show

Connect with Nigel Rawlins
Website: https://wisepreneurs.com.au/
LinkedIn: https://www.linkedin.com/in/nigelrawlins/

Free assessments for independent professionals: https://wisepreneurs.com.au/field-guides/

The Wisepreneur newsletter, practical thinking for experienced independent professionals, every Tuesday: https://wisepreneurs.com.au/newsletter

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