The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
How To Sell More Units Online and On-Shelf: Specific Tactics For CPG Growth
Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the intricacies of CPG retail and e-commerce.
Topics Covered Include:
- The Realities of Product Performance: We kick off by addressing common concerns around products not meeting sales expectations post-launch.
- Cycle of Consumption: Bryan introduces the concept of repeat purchase cycles and how Magic Spoon leveraged customer insights to reduce subscription churn.
- Product Placement: Yemeni emphasizes the significance of shelf presence and product placement in driving in-store velocity and overall sales.
- Boosting E-Commerce Sales: Strategies are explored for increasing the average order value and shortening the time between online orders.
- Cohesive Marketing: Discussion on the role of building an integrated marketing ecosystem in driving both online and retail sales.
Key Takeaways:
- Ensuring product repeatability can significantly impact customer retention and subscription models.
- Retail success isn't just about getting on the shelf; it's about the right placement to optimize visibility and sales.
- High-quality marketing can make or break a product's success, both online and offline.
- Know your customer's habits and tailor your sales strategies to fit into their daily routines for maximum impact.
Next Episode Preview:
Stay tuned for our next episode, where we'll dive deeper into crafting the right marketing strategies for your CPG brand on a budget.
Thank you for joining "The Omnichannel Roundtable," and we look forward to sharing more insights on the next episode. If you found value in our discussion today, please subscribe and leave us a review!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
