The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
Brand Building On A Budget: Maximizing Revenue With Minimal Marketing Spend
Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources.
Topics Covered Include:
- Bootstrap Marketing Strategies: Explore cost-effective tactics for making your product stand out.
- Creating Big Moments Around Newness: Learn how generate excitement and anticipation on a semi-regular basis.
- Effective Sampling Campaigns: Discover how strategic sampling can significantly boost your brand's visibility and consumer base.
- Leveraging Influencer Relationships: Insights into cultivating genuine influencer partnerships without breaking the bank.
- Creative Brand Collaborations: Tips on partnering with other brands to maximize reach and credibility.
Key Takeaways:
- Community building is crucial for brand loyalty and can be achieved cost-effectively.
- Strategic sampling and influencer marketing can drive substantial growth, even on a tight budget.
- Creative collaborations with micro influencers and adjacent brands in your category are key to standing out in the crowded CPG space.
Join Bryan and Yemeni as they unpack these strategies and more, offering actionable advice to help your brand win in-store and online without spending a fortune.
Next Episode Preview:
Stay tuned for our next episode, where we'll dive deeper into building an emotional connection with your customer base online and in-person.
Thank you for joining "The Omnichannel Roundtable," and we look forward to sharing more insights on the next episode. If you found value in our discussion today, please subscribe and leave us a review!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
