The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales
Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement.
Topics Covered Include:
- Defining Community: Unpacking the true meaning of community in the context of consumer brands and its significance in leveraging word-of-mouth marketing.
- Community Marketing In Action: Insights into effective community marketing tactics and their impact on brand loyalty and product advocacy.
- Emotional Customer Connections: Strategies for creating genuine relationships with your audience through community engagement.
- Tools and Platforms: Discussion on the use of platforms like Brandchamp for scaling community efforts and ensuring a measurable return on investment.
- Real-World Success Stories: Bryan and Yemeni share examples of brands that have mastered the art of community building, including a deep dive into specific tactics.
Key Takeaways:
- The foundational role of community in driving brand loyalty and enhancing word-of-mouth marketing.
- Practical steps for initiating and nurturing a brand community with limited resources.
- The importance of authenticity and direct engagement in building a thriving community.
Next Episode Preview:
Don’t miss our next episode, where we'll explore common mistakes and pitfalls we’ve seen brands make early on that limit their scalability down the road.
Thank you for tuning into "The Omnichannel Roundtable." If our conversation today sparked new ideas or helped you rethink your approach to community building, please subscribe and share your thoughts in a review!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
