The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
Beyond The Shelf: In-Store CPG Success Tips from Packaging to Placement & More
Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.
Topics Covered Include:
- Effective Account Management: Unveiling the underestimated complexity of in-store success.
- Packaging Across Channels: Ensuring your brand's packaging translates effectively from online to in-store.
- Optimal Product Assortment: Mastering the art of product selection for retail success.
- Merchandising Strategies: From shelf placement to in-store promotions, strategies that drive sales.
- Pricing and Promotion: Balancing cost and visibility to maximize retail performance.
Key Takeaways:
- The pivotal role of strong retailer relationships in driving in-store success.
- The critical importance of strategic product assortment and merchandising in enhancing brand visibility and sales.
- Insights into how packaging and promotional strategies need to adapt from online to in-store contexts.
Thank you for tuning in. If today's discussion sparked new ideas or provided you with valuable insights, don't forget to subscribe and leave us a star rating!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
