The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
Retail Channels 101: How To Prioritize, Focus, And Win The CPG Growth Game
Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple.
Topics Covered Include:
- Channel Strategy Basics: Defining distribution channels and their pivotal role in brand success.
- Online and In-Store Channels: The importance of integrating both to optimize reach and profitability.
- Expansion Pitfalls: Common mistakes brands make when scaling across channels and how to avoid them.
- Success Stories: Real-world examples of brands that have successfully navigated channel expansion.
Key Takeaways:
- A clear understanding of what constitutes a channel and how it impacts your brand.
- Strategies for effectively managing channel expansion to avoid diluting brand presence or encountering logistical challenges.
- Insights into leveraging both online and in-store channels for maximum brand growth and consumer reach.
Don't miss out on these strategic insights for optimizing your retail brand's channel strategy. Tune in and equip yourself with the knowledge to scale successfully.
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
