The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
Cracking Open The Non-Alc Market w/ Thomas Angel of Altitude Beverage Group
Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.
Topics Covered Include:
- The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and how they cater to health-conscious consumers.
- Behind the Scenes of Altitude Beverage Group: Thomas shares the journey of starting a non-alcoholic beverage brand, from conceptualization to production.
- Crafting the Perfect Mocktail: How Altitude developed their distinct flavors and the importance of functional ingredients in mimicking the social and sensory elements of alcoholic drinks.
- Market Insights: Discussion on the current trends and potential growth of the non-alcoholic drinks market.
Key Takeaways:
- The importance of innovation and authenticity in the non-alcoholic beverage industry.
- Strategic insights on product development and market entry for new brands.
- Understanding consumer behavior and adapting products to meet changing preferences.
Links:
- Altitude's Website: https://altitudebev.com/
- Thomas' Linkedin: https://www.linkedin.com/in/thomas-angel/
Next Episode Preview:
Don't miss the episodes in the coming weeks where we continue to invite brand leaders and industry experts to the Omnichannel Roundtable to discuss all things CPG and growth.
Thank you for tuning in. If you found this episode insightful, please subscribe and share your thoughts in a review!
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
