
Housed: The Shared Living Podcast
Sarah Canning and Deenie Lee of The Property Marketing Strategists have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector.
Each episode they will be delving into a wide variety of subjects and asking the questions which aren't often asked.
This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.
Housed: The Shared Living Podcast
Who Represents PBSA? The Flatshare Concept, Living Subscription Models and Ask the Expert on The Building Safety Act
Episode 12 in season 3:
Room time share: could this be the answer to creating affordable housing and increasing occupancy?
Are subscription-based living models a viable option for the shared living sector?
The lack of representation for PBSA in governance: the need for a collaborative voice
PLUS Bhavini Patel from Howard Kennedy answers your questions on The Building Safety Act in our Ask the Expert feature.
Our sponsor for this season, theeword are true experts in digital marketing specifically for the property sector.
We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.
Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of RESI Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Later Living, university accommodation, Operational Real Estate or Shared Living.
Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts and guests.
Hello and welcome to the 12th episode in Season 3 of Housed, the Shared Living Podcast. I'm Dan Smith from Resi Consultancy.
Speaker 2:I'm Sarah Canning from the Property Marketing Strategists.
Speaker 3:And I'm Dini Lee from the Property Marketing Strategists.
Speaker 1:And now a very quick word from our sponsor.
Speaker 2:This episode of Housed, the Shared Living Podcast, is brought to you by the E-Word digital experts in driving leads and putting people in your places.
Speaker 1:We're delighted to have the E-Word as sponsors of this season. You know the service and the insights and reports they provided to the sector over the course of the last year or two have been really useful for us as consultants, but also for the sector as a whole. So if you need help with your digital marketing, they are the team to go to. Also, a huge thanks to Dan and the team at my Student Halls who are sponsoring this season. More from them a little bit later on.
Speaker 1:Later in this episode we'll also be hearing from Bhavini, from Howard Kennedy. She'll be answering your questions about the Building Safety Act. Do stick around until the end. I know it is a really controversial topic at the moment and there are a lot of delays that are happening because of the Building Safety Act. It's there for good reason, as Bhavini will attest, but there are certainly ways that delays can be mitigated. So do stick around and have a listen to that segment from Howard Kennedy later on. Thanks ever so much for sending in your questions for Bhavini. Sarah Dini, we have been brainstorming some ideas for affordability, haven't we? And Sarah, I know that after a Channel 5 documentary that you've watched and you know, fair play for admitting to watching Channel 5, but you've got a few ideas.
Speaker 2:Well, first of all, not only was it on Channel 5, but it wasn't even a documentary, dan, it was a rom-com. So yeah, this is. You know, we've come to episode 12, and we've got to think of things to talk about. So this, this is. You know, we've come to episode 12 and we've got to think of things to talk about. So this is, you know, this is my inspiration. There's a channel five series. It's really lovely. Actually it's called the the flat share. It's a bit of a of a rom-com, but over a series. But it could have been a movie, but it was lovely, it was heartwarming.
Speaker 1:I recommend you all watch it well, I, I have seen it, I've, but I've seen it on the underground, I've seen a tube thing for it. Yeah, yeah, yeah, yeah, okay cool okay.
Speaker 2:So we, we all have to get our inspiration from somewhere. So there we go. But it's a really lovely rom-com and it's based on the fact that there's a guy called leon who rents a flat, a one-bedroom flat, and I'm not going to spoil why he needs extra money, but he needs extra money. He works in a hospice on the night shift, so he needs to sleep in the day, and he came up with the idea to sublet his room out during the daytime, basically during the nighttime. So he rents it out to a girl and she sleeps there at night, changes the beds. He then comes in in the morning and sleeps during the daytime, changes the sheets before he then comes in in the morning and sleeps during the daytime, changes the sheets before he goes to work, and this continues. They never meet each other, or do they? But yeah, they're sharing the rent basically and all of the resources in it, and they communicate by a post-it note. So they have this kind of narrative going on to communicate with each other. You know who's bought the milk, who's bought loo roll, etc. Etc.
Speaker 2:But it did make me think, and we have talked to university clients about this. It's not taken off. We've got no basis for thinking it would. But when we know that there are lots of commuting students who only need to be on campus two or three days a week, who are missing out on a university experience two or three days a week, who are missing out on a university experience. Or you've got city workers in btr that are only using their flat maybe monday night to maybe wednesday night, maybe thursday night is with. You know people not only not being able to afford to buy, but there's plenty of people you know that maybe can't afford to live in the cities or don't need to live in the city seven days a week. Is there a basis that people could share the rent? Maybe you know, half the week each? I'm not necessarily suggesting the 12 hour turnaround like in the flat share, but yeah. What do you guys think?
Speaker 3:I am sure this does exist somewhere in Japan. Someone has told me about this, probably a fair few years ago now, that in another country they had flats that they for people who are working night shifts, so that actually people come in and come out. So in that scenario it works. But, absolutely agree, why have we got empty buildings when people could be using them? And we do need that flexibility. We know people live flexibly. So, yeah, I think it's a great idea on however it works for the many different ways people liveibly. So, yeah, I think it's a great idea on however it works for the many different ways people live their lives.
Speaker 1:Ultimately, I think it's not just japan, so I've seen this in india and in particular, I've seen it and I've read stories about uber drivers in particular sharing, you know, two separate drivers sharing the same bed effectively, or room within a hostel or a co-living space. I think this is probably also endemic in the UK as well. I would say that there are certainly people that are doing that, but within PBSA. Yeah, I think the most relevant, the relevant possibility would be that sort of Monday to Friday and then the weekend split, and I thought that's what the student hotel were going to be offering in some way shape or form form and maybe it is maybe the prices for the sort of hospitality side and the nightly rates are will allow a student to book Monday to Friday and then leave the weekend free for the sort of weekend travelers. Maybe that is something that happens.
Speaker 1:I'd be certainly interested to see how the social hub they are now managing that, but I think it's a possibility in certain locations where that weekend demand is so strong, whether it's for stag groups, hen groups, corporate groups, whatever it might be. I think there's definitely an opportunity there and we do have to consider all options, I think, when we're looking at how to generate maximum revenue for the property, like we've got to really sweat these assets now. So if that works, then great. But I think it'd be a brave company that tries it other than someone like the social hub, who are already set up to do that from a planning permission and also a systems perspective.
Speaker 2:I guess the difference between what the social hub are doing and kind of my vision for it really is that if you're sharing a room over a week, maybe with one other person maybe one person is there Monday, tuesday, wednesday, maybe one person's there Thursday, friday, saturday is that they could leave their stuff there. You know, it's not like a hotel. It still would feel like their home. They could leave their stuff there. Maybe they need an extra wardrobe in the room. You know some kind of additional storage, you know, maybe it can be locked. Maybe you need to add servicing, so maybe that changing of the bed and and towels becomes part of the service.
Speaker 2:Really, between it and. But I think the key is what Dini said it's going to. It can only work for places that have void rooms. You know, there's no point making your life more complicated if people are willing to pay for, you know, a six month tenancy or 51 week tenancy, etc. But for rooms that are empty and there is a demand and you can advertise it on a nightly rate and you know and offer it that way, surely it's worth a shot. Because if it's in PBSA, for example, the, you know the stipulation that you have to be a full time student. You know these potentially are full time students, it's just they only need to be on campus certain days a week.
Speaker 3:I guess the thing that we've always got pushback on when we have discussed this with people is around the cost and resources and, I guess, hassle of cleaning. Ultimately and I think that is the the pushback that we always get is like it's not, it's not affordable to do that changeover and I so said it at the same rate, which I you know. That's not my area of expertise, so I don't know, but it kind of feels that actually this is where we've got to push the boundaries instead of just saying, oh, it doesn't work. Actually, can it work? How can work? How do we make it more affordable? How do you know? There's the easy hotels which have always had a system by which you do quite a lot of the stripping of beds, the cleaning, the basic stuff, so that all a cleaner needs to go and do is clean. That reduces the time. Is there ways that we have to give ownership, I guess, to the residents to make sure that we reduce the amount of cleaning that we need to?
Speaker 1:do and I think all of this has to ladder up to. Is it going to lead to more affordable rooms? Is it going to fill student accommodation assets? And I think that's where we do need to think outside the box here. All of these options that we're trying to consider at the moment is very difficult to build affordable. So something else which kind of is linked, is that sort of subscription model. How can we have a basic proposition you have your room, you have your communal spaces or whatever else it might be? How do we have a basic model like that and then allow for add-ons without creating this kind of two-tier I suppose class system within each pbsa or btr or co-living property? I think that is that is a real challenge, but I do think there is an opportunity there. What do you think, sarah Dini?
Speaker 2:I think from a subscription model and this I had Bart Sassim talking about this on the Pillow Talk podcast, but I think it depends on the base point that you start from. So he was talking about, for example, cleaning being an additional add on, and you see this quite a lot in hotels now, actually, that you can opt not to have your room cleaned quite a lot in hotels now actually that you can, you know, opt not to have your room cleaned. So I think that's a good example, but it assumes a kind of a base level of service that's already quite high. I think where we're probably coming from is that the base model starts quite low and you build the services up for it.
Speaker 2:And it's difficult to imagine in BTR and PBSA, because there's so much included already, it's really difficult. I think it's difficult to imagine in btr and pbsa, because there's so much included already. It's really difficult, I think, for us to imagine a point that that you've, you've just got a room, basically, and if you want to go to events, you pay for it. If you want to use the gym, you pay for it, and if you want to book out the cinema room, you pay for it. If you want cleaning, you pay for it. But, like didi said in our segment before, rather than just writing it off that it can't work, it doesn't work is surely in some instances it's worth trying. But I know, dan you, you had an example where this maybe is already being done in the UK.
Speaker 1:Yeah. So I know that Vita have a huge number of extra services that they can offer to students and I know that they've tried it. I don't know the results, I don't know how that went, but when they were launching House of Social their sort of co-living brand, as it were, and based in Manchester, I know that that was an option. So that subscription model is being tried and tested in various different places. But whether that is because it was a phased launch of communal spaces or whether it was actually, you know, making prices attractive, I don't know. So, yeah, I'll have to reach out to the team at Vita and find out a bit more about how that went, because I think all options have to be on the table here In terms of affordability. We really do. As I think all options have to be on the table here in terms of affordability, we we really do, as I said before, have to think outside the box here. So if adding on cleaning and not having it just be a sustainability play because that's what it is in hotels isn't this era, it's it's a sustainability play. If you don't want your beds changed, you don't get any money back. You just potentially save a wash, which is great for the great for the hotel, but doesn't necessarily, you know, lead to any other further benefits for the person staying there. So I think if we can take some of those potential cost savings in that, say, you know the weekly room cleans and make that optional or whatever it might be, then then great, you know study and do weekly cleans.
Speaker 1:Vita also do weekly cleans, there's several others too. If you could make it more affordable by saying, look, you can either choose to opt into that or not, it's entirely up to you. I think that's that's something good. But then how do you then also guard your brand identity and your usPs if you're saying to people you can have this amazing property and all of these facilities and services, but actually we'll take those away from you if you want it a bit more affordable. I worry about how that does create the sort of class system within PBSA where, yeah, it's not just based on loyalty that you get access to extra amenities and services, it's based on affordability and whether you can actually afford to do those. But then do you need access to the gym if you've already got your own gym membership elsewhere, maybe just saying like, no, I won't use the gym, it's a you know access control gym. Therefore, it wouldn't let you in based on your permissions. Would that be an option? Yeah, I think there's.
Speaker 3:It's definitely something worth thinking about does it need to come down to strategic planning in that, is this really going to work with the buildings and properties and models we've got now, or does it have to be intended? Because I guess if you want to sell gym membership to someone who wants to pay gym membership, you need to have a pretty decent gym to enable them to do that, which by having a pretty decent gym, you could probably open it up to non-residents as well who would come and pay. So therefore you make it become a model that works. And actually I did have to do this in a former life whereby there was a decision made we were no longer going to be running a residential life program as a freebie. Budgets weren't there, so therefore we had to set up as a membership service.
Speaker 3:We did our best, we did all right, but you almost have to invest more to make it so good that people want to do it. So you've got to take that risk of investment to build it in. So I think it can work, but I think it has to be intended and I think part of the problem we've got in PBSA and BTR comes down to these lack of product models and product diversity and, at a base level. Really all the rooms are the same. So and you're really playing around the edges when you're talking about a gym that is sometimes not fully properly equipped, gym that you can access and do everything that you want to do in, or an events program that some are run brilliantly, some are maybe not run so brilliantly, and it's a couple of pizzas and a couple of hot chocolates, which isn't going to be something's going to pay for. So I think it can work, but it has to be intended and it has to be thought out, and that comes with additional resources and investment and it comes down to making an investment.
Speaker 2:I think that where it could work really well is in that kind of flexible living, mixed tenure kind of model that we discussed, you know, months ago, so, for example.
Speaker 2:So, for example, if you had like a complex with a central reception, maybe for a BTR or PBSA, and a co-living and a later living scheme with like one set of communal facilities, for example, that's quite easy to opt in and you can opt in or you can opt out that maybe you pay for a co-working space, a desk, you know, if you want it, that maybe if you want your parcels delivered to reception on a kind of concierge basis, you pay for that.
Speaker 2:So I think you're probably right, Deanie, maybe it doesn't work in existing buildings, but I think it could work if you want to diversify your target audience and your price point is that you could leverage off one. It doesn't have to be a complex, it could just be one building that you've already got that's close to another building and actually all of the great facilities are in the one building, and maybe you have another building where there are no facilities and you pay to go to the other building. We see this in hotels, don't we? You know that actually your hotel might not have a gym or a swimming pool, but you can go to the one next door that does. So I think that just comes down to you know. That could be a really great solution to diversifying price point without completely changing your model or your brand, as you said before, dan.
Speaker 1:So if you are offering a subscription model in some way, shape or form for services or amenities, or you are splitting your weeks and weekends or something, do please get in touch. We'd love to know how that's going and if you'd like more information, do reach out to us as well. We're happy to have a look at helping out with certain projects like that. That's going to drive some more affordability in the sector. Let's take a quick break and hear from our sponsor.
Speaker 4:Season three of Housed sponsored by mystudenthallscom. Let's find your place.
Speaker 1:Thanks again so much to Dan and the team at my Student Halls for supporting us for a second season. In an era where everybody is moaning about the power of some marketplaces and agents and this year more than ever, I am seeing that some of these marketplaces have a huge amount of power over the commission that is being paid. My student tools do offer the antidote to that, where you know exactly how much you'll be paying. It is not commission-based, it is a listing fee. So do get in touch because they will generate a significant number of leads for your property.
Speaker 1:So before we go on to the Ask the Expert section with Bhavini Patel, I would just like to talk quickly about a potential lack of representation for the PBSA sector. So this was late last week and about five operators reached out to me after a consultation with Unipol to say we don't feel like we are being adequately represented within the policy changes of the renter's rights bill. So Unipol are obviously the body behind ANUC, the code for PBSA operators. I would recommend every single operator to be with ANUC anyway, but it looks like that's going to be mandated by the renter's rights bill. So these operators reached out and said we have no one coordinated voice for the PBSA sector within government, for lobbying or anything like that, and these are some of the problems that we can see. So I had to cut through all of the issues that they had with the current iteration of the renter's rights bill and the suggested changes by Unipol.
Speaker 1:Now, some of these were relatively small problems and some of them were sort of potential misunderstandings as well, but there are still some fundamental problems. But it just threw up the challenge to me that Unipol is not the body that represents PBSA, it's the body that regulates, and that's fine. Like it says at the top of their website on the about us page, unipol is effectively here for students and I think that's that's the mission that they've got. It's the one that they do incredibly well. I had a really good chat with Victoria late last week. It was Victoria told me love a seed and I know that they've got Sam Bailey Watts joining the charity as well and I just think that if Unipol aren't there to represent us, who is? I don't know if you guys have got any further thoughts on it.
Speaker 3:No, and I think it's what the discussion we've had several times is that the sector doesn't the PBSA sector doesn't collaborate or have a system by which they can feed back their thoughts or benefits or ways that they can help the sector. It feels very much that they are, are not part of any the other sectors around rental living really and I think we had this discussion when we talked about planning that actually none of us really know whether pbsa is built into house planning targets. They're kind of they're sitting out on their own and I guess there isn't that we can understand anyone.
Speaker 2:That's actually the voice, a collaborative voice, speaking for the sector yeah, and I think I mean I we've been talking about this over the weekend, but arl feels like the natural place for this to sit because they are the association for Rental Living. Pbsa is part of the rental living sector and you know they. I know that they've got some really great expertise, particularly around BTR and single family housing. You know already as part of their committee. So it feels like PBSA could be part of that and, as we've already discussed many times, that students are living across all different rental living types, so therefore it's a brilliant opportunity to share that experience and that knowledge amongst other sectors as well.
Speaker 2:But I guess it struck me that has that penny just dropped, with people that who Unipol is and what they are and that maybe there's been a misunderstanding this whole time. You know about what they represent I think that's the case.
Speaker 1:So I put this out on linkedin on monday morning because it it dominated the latter part of my my friday and and I didn't. I didn't need to do it, but it's somewhere where I think people are looking for thought leadership in some way, shape or form, and and so I've just seen, as as we're recording this, that Brendan Geraghty from the ARL has just responded, talking about students in BTR, but it doesn't change the fact that there's still no PBSA representation. So you know, that's kind of the case. We had asked him to clear that up, but that still isn't clear. That still isn't clear. Kelly-anne from the Class Foundation has also commented on that and she is saying that they're collaborating with the British Property Federation, and that's good, but British Property Federation is gigantic and, again, there's no sort of PBSA guidance that we can see. There is a committee specialized in PBSA there, so that is a step in the right direction, but is BPF going to be the right forum for us to get our sort of niche points across and to do the thought leadership work, the lobbying, the policy advisory that the government so clearly needs Potentially? I don't know. This isn't us saying that we're setting something up.
Speaker 1:By the way, we're very much opening this to the floor to say, well, who's actually looking after the PBSA sector here? Because as far as we can see, it isn't anybody. You know, asra and Cubo are very concerned with universities in particular. Doesn't seem to be PBSA representation, particularly within that, and certainly the government aren't necessarily looking to those bodies to for policy guidance or consultation. Bpf is probably the closest that we can see to it, but but again, like there's, there's clearly not a huge amount that's being that's been done at the moment.
Speaker 1:I've seen the committee there on BPF. It does look good. It's that they're you know they're good names on that list who would be a good cross section of development. You know, investors, operators there's a lot of agents in there, though, which is a slight concern, I'll be completely honest. But yeah, I just think this is definitely something that warrants more discussion across all levels, and I'll definitely reach out to Kelly-Anne and to Brendan as well just to see what else we can do to really push PBSA to the top of the agenda within some of these more general property federations like the ARL Association for Rental Living and the British Property Federation as well. So yeah, hopefully that we'll have some more information on that next week, but we will let you know. And on that next week, but we will let you know. And on that note, I think that's time for us to close out as we discuss the Building Safety Act with Bhavini Patel from Howard Kennedy.
Speaker 4:As one of the UK's largest real estate legal teams, Howard Kennedy brings deep industry insight and commercial solutions to support clients in an ever evolving real estate landscape. We deliver tailored solutions that help our clients realise their goals, working in close collaboration to navigate every stage of the property lifecycle.
Speaker 1:Hello, I'm here with Bhavini Patel from Howard Kennedy to discuss the Building Safety Act, and we've been hearing from the various experts at Howard Kennedy over the past couple of episodes because, to be honest, we want full clarification from a legal perspective on some of these points. So, bhavini, welcome to the podcast. Thank you If you can just give us a brief outline of the Building Safety Act. I know that is a very difficult thing to do, but just want our listeners to understand where things are up to and how it may be impacting their business although I'm sure they're already aware.
Speaker 5:Yeah, so I always try and break it down into three main areas, and what I will start by saying is I think this is, or should be, welcomed change, because for far too long I think we've had poor building practices and poor management of people's homes, and the safety of their homes ought to be paramount. Now, I know that's come with a lot of confusion and red tape, but I think it is necessary. So I break it down into three main areas. We have the remedying historic defects part of it, where landowners, developers, are being mandated to go back onto buildings either that they own or might have built and developed out in the last 30 years, to check for the safety of those buildings and by that I mean workmanship and to establish whether they are safe. If they're not, then we require remediation works. The second aspect of it is a leaseholder focus. So we're talking about buildings where leaseholders pay service charges and there are new leaseholder protections introduced by the Act. This is probably the most confusing part of the Act, because it was introduced very late on. We've already had reforms, but essentially every leaseholder is thought to be presumed to be protected from costs of remediating historic defects. Huge, huge amounts of confusion has slowed down the conveyancing process in this area. But again, my view is if the people who built these defective buildings and unsafe buildings ought to pay for them, and innocent leaseholders should be protected.
Speaker 5:The other area that the building safety touches on is construction of new, higher risk buildings. We have a completely new and better regulated framework for doing this, so we have the interplay of what's known as the three gateways, so that's bringing fire protection into planning at the outset. That's gateway one. Gateway two we have a new regime for building control brought through the building safety regulator. And then gateway three, which is the occupational phase, where buildings can't be occupied until the building safety regulator is satisfied that they have that building has been built in accordance with the, with the plans that went through gateway two and then, just tying on to that looking forward element, we have a whole new way of actively and positively managing higher risk buildings. That's often referred to as the duty holder regime and it's a brand new way of managing buildings to make sure that they're safe.
Speaker 1:That's really clear and I think that the way that you set that out is right. You know this is a necessary piece of legislation. We know that that's the case. I think the frustration that I'm seeing from, firstly, some of the questions that have been asked, but also just the general work that we do in PBSA, btr and co-living, is about Gateway 2 in particular to a question from Aaron Bailey at GSA who asks is there any recourse for an unreasonably long delay in response from safety regulator for gateways two and three. So if you could answer that, that'd be really helpful.
Speaker 5:Yeah.
Speaker 5:So the very short answer is no, because we are within the hands of the regulator for the sign off of of this process.
Speaker 5:I think there's no denying that there is clearly a resourcing issue at the regulator.
Speaker 5:I think they've been overwhelmed with the number of Gateway 2 applications.
Speaker 5:Less so for new constructions of high-risk buildings, but more so where people want to do works within high, higher risk buildings, and it's worth mentioning that these historic remediation works that we're talking about they are not exempt from the gateways, so you're finding people who want to fix their buildings can't because they're trapped in the gateway regime. That being said, I think applicants can do things to make life easier for them. I recently read some stats where the regulator had said almost three quarters of the applications that they had received did not meet the basic prescribed requirements of an application. So it is about putting in applications that are valid to make sure they're not either rejected, which the regulator has been resistant to do, and they have, in fact, been granting extensions of time to allow people to fix defects with their original applications, and so I think it is about better understanding what is needed from one of these applications, making sure you put in a valid application and having a really clear dialogue with the regulator and being receptive to making changes to that application as things progress.
Speaker 1:Fantastic. I think that's all we've got time for for this current episode, but we will definitely come on to this and we'd love to have you back on to just discuss a few more of the questions that we've got. So for now, thanks. Ever so much, Bhavini, and we will come back to you in future episodes.
Speaker 5:Thank you.
Speaker 1:So thanks very much to Howard Kennedy for that. Thank you very much, bhavini, for that insight. We know that we will be having you back. The Building Safety Act is a very hot topic for us within PBSA. I did see that there was a building that was built in 11 months, just recently completed, which is great. Then I looked into it and realized that that was well before the planning application was put in, well before the building safety act came into play. So that's still six years to get off the ground. Just great that because it was modular, it was 11 months to build anyway.
Speaker 1:Thanks ever so much to the e-word for being our headline sponsor for the season. Your support is really appreciated. And, of course, thanks to our friends at my student halls for joining us as a sponsor once again. We're going to take a couple of weeks off now from recording house so we can juggle the easter school holidays, bank holidays, client work and a cheeky ski trip as well. But we'll be back with a brand new season of housed after easter with even more topics, some new sponsors and some more legal questions being answered by howard kenn. So have a fantastic couple of weeks without us and we'll see you again for season four on April, the 25th. If you do miss us, though, you can always listen to some of our previous episodes over the past three seasons and, as ever, if you have any hot topics or ideas of what you want us to cover in season four, get in touch at hello at owspodcastcom.