Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 1 - Welcome!
Welcome to what is our first podcast, in what will be a series of conversations around the broad subject of ABM, Lead Generation and Sales Enablement.
In this session Charlotte, the CEO of Ice Blue Sky discusses the complexity of the MQL and is it the right metric to base success on in the ever-increasing complicated world of Marketing in the Tech sector. Listen to hear the view of all three directors as they navigate around this subject, and how perhaps we need to start evaluating this metric in a more diverse way.