Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Episodes
15 episodes
Episode 15 - AI Therapy 101
A reality check-in to explore AI and its role within the marketing and sales arena.
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Season 1
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Episode 15
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32:44
Episode 14 - How human is the buying experience?
Tune in to hear Graham and Charlotte from Ice Blue Sky interview Marta George, Head of Account-Based Marketing at Ping Identity.They explore the fundamental truth that effective business communication is ultimately human-to-human. Their...
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Season 1
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Episode 14
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25:49
Episode 13 - Marketing in the Tech Sector
In this episode of The Soapbox we are joined by Kimberly Moss, CMO of Natilik, and Dave Hughes, Marketing Manager of Ampito, to delve into the evolving landscape of marketing in the tech sector. Our panel explores the growing challenges and the...
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Season 1
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Episode 13
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35:23
Episode 12 - Partner Marketing: Creating Positive Partner Experiences
In this episode of the Soapbox we are joined by Melanie Scott and Devon Rowe, to delve into the role partner marketing can play in building strong relationships between partners and vendors - to ultimately unlock opportunities to deliver increa...
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Season 1
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Episode 12
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28:53
Episode 11 - A look ahead to 2025
While predictions are a tricky business, Charlotte, Graham and Francesca explore what happened in 2024, and what they think/hope will happen in 2025 - a journey through B2B!
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Season 1
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Episode 11
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26:51
Episode 10 - Will sales and marketing alignment ever really happen?
A meaty topic - and one we've been debating for more than 25 years! On this episode we discuss:- What's stopping it from happening?- What are some quick wins you could do now?- Where have we seen it work?
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Season 1
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Episode 10
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18:55
Episode 9 - The realities of being a CRO
A relatively new term, this job role has a myriad of both possibilities and interpretations. Here we chat with Chris Muir, CRO of Prospoke, a Netsuite partner, on what's involved, what you need to consider and how to make the role a reality.
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Season 1
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Episode 9
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19:21
Episode 8 - The Benefits of Adopting a Growth Mindset and How to Achieve It
In this episode, we talk with our mindset coach, Ilse Passet. At Ice Blue Sky, we're on a journey of personal and professional growth, and our coach has played a crucial role in this process.Taking this step was a leap of faith, but we r...
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33:06
Episode 7 - Creating the Commercial Marketer
In this episode we are joined by Richard O'Connor, CEO of B2B Marketing, and we couldn't believe how this episode flew by! We chatted through how and why marketers need to elevate their conversation to board level and really champion themselves...
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26:21
Episode 6 - Partner Marketing: Does success lie in the "purpose"?
Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring...
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Season 1
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Episode 6
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38:37
Episode 5 - Announcing Blue Cloud AI, a joint venture between Ice Blue Sky and Cloudapps
Finally, a practical AI application for marketers! Accelerate the time from insight to ROI and elevate your role in the business. We discuss how it works in practice.
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Season 1
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Episode 5
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20:05
Episode 4 - What's all the hype around Ideal Customer Profiling
Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!
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Season 1
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Episode 4
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37:21
Episode 3 - Using offline to help tech brands stand out
The tech sector is crowded, and often a sea of blue, our Soapboxers examine how offline channels can be used to great effect when it comes to standing out and grabbing attention.
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Season 1
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Episode 3
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20:10
Episode 2 - Revenue Enablement and the Role of the CRO
Join us for episode 2 of Soapbox where we unlock the secrets of revenue enablement. Discover the true meaning behind this powerful concept and learn how it can fuel your business's growth. We'll delve into the common challenges organisations fa...
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Season 1
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Episode 2
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19:58