Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 6 - Partner Marketing: Does success lie in the "purpose"?
Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.