Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 12 - Partner Marketing: Creating Positive Partner Experiences
In this episode of the Soapbox we are joined by Melanie Scott and Devon Rowe, to delve into the role partner marketing can play in building strong relationships between partners and vendors - to ultimately unlock opportunities to deliver increased value to the end customer. We explore the value of Hackathons, and what is vital in creating positive partnering experiences.