Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 13 - Marketing in the Tech Sector
In this episode of The Soapbox we are joined by Kimberly Moss, CMO of Natilik, and Dave Hughes, Marketing Manager of Ampito, to delve into the evolving landscape of marketing in the tech sector. Our panel explores the growing challenges and the practical strategies that are working well across various customer segments and goals. We also examine the critical role of marketing leaders and the barriers they face in driving their organisations forward.