Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 14 - How human is the buying experience?
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Tune in to hear Graham and Charlotte from Ice Blue Sky interview Marta George, Head of Account-Based Marketing at Ping Identity.
They explore the fundamental truth that effective business communication is ultimately human-to-human. Their conversation emphasises that regardless of complex marketing strategies, we're all people trying to connect with other people who might find genuine value in what we offer.