Soapbox
Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss!
You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!
Soapbox
Episode 16 - Beyond the Art of the Possible
Beyond the Art of the Possible: How Channel Partners Win with Outcome-Based Selling
In this episode of Soapbox, Charlotte and Francesca sit down with Robin Johnston from Cisco to explore the evolving landscape of B2B tech sales in the UK market. Robin shares insights on why traditional "art of the possible" pitches are falling flat with today's discerning buyers, and how successful channel partners are pivoting to outcome-based selling strategies.