
Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
instagram.com/accidentalceo.co
Accidental CEO Podcast
62: SEO for Creatives: How to attract your dream client—without relying on Instagram
This week on The Accidental CEO Podcast, we sit down with Roy Serafin—wedding photographer turned SEO strategist and CEO of Story and Community. Roy's story is anything but linear, but it’s packed with gold for any creative who wants to stop chasing clients and start attracting them.
We talk about:
- Quitting the 9–5 grind after one emotional moment at a wedding
- How blogging (yes, blogging!) became Roy’s secret weapon
- What AI can’t do for your website—and what you must do instead
- Turning SEO from boring tech talk into a freedom engine for creatives
If you’ve ever felt stuck on the social media hamster wheel, this episode is your permission slip to build a smarter, more sustainable client funnel.
🎧 Tune in now to learn how Roy helps creatives grow their reach—without burning out.
Connect with Roy Serafin