Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
instagram.com/accidentalceo.co
Episodes
94 episodes
93: Mic Check Retreat Roundtable
Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? I recently participated in a roundtable discussion at Mic Check Retreat with an incredible group of podcasters. We jumped into the real stories behind our shows—t...
•
32:14
92: The Accidental CEO Black Friday Vault
Feeling overextended, stretched thin, or just ready for a smarter way to scale? This week, I'm opening my Black Friday Vault with a twist: one offer per day. For 24 hours only.Inside this bonus episode, I’m walking you through each offer...
•
20:18
91: Own It or Lose It: The Hidden Power of Legal Strategy for Creative Entrepreneurs
If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack...
•
35:27
90: From Condiments to ComePlum - Building a Brand That Feels Like You
What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO.In this episode, Nata sits ...
•
44:38
89: Becoming Financially Free with Penelope Jane Smith
This episode isn’t just inspiring—it’s a game plan for getting your financial house in order. Nata sits down with money mentor Penelope Jane Smith, who went from being nearly financially free to losing everything in the 2008 crash—and rebuilt h...
•
51:45
88: Stop Wasting Good Reviews: How to Turn Testimonials Into Revenue
You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews.In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon...
•
30:33
87: How Davey Jones Is Flipping the Script on Pop-Ups and Lead Gen
What do theology, wedding photography, and email list-building have in common? Davey Jones.This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritt...
•
40:41
86: The 10 Things You Need to Unlearn to Grow Your Business
This episode is a must-listen for any creative founder who’s hit a growth ceiling and knows it’s not about doing more—it’s about unlearning what’s no longer working. Inspired by a client interview and a powerful live panel, Nata walks ...
•
26:21
85: When Your Business No Longer Fits Your Life: Nicole Richards on Burnout, Faith, and Reinventing Success
Nicole Richards thought she had it all figured out. A booming bridal makeup business, her name in glossy magazines, and a studio full of artists. But beneath the gloss, something else was stirring.In this conversation, Nicole shares how ...
•
34:12
84: Tax Tips for Creatives: Stop Winging It with Your Finances
Ever stare at your bank statement and feel personally victimized by tax season? You’re not alone—but you could be more prepared. In this episode, Nata Salvatori brings on wedding photographer and tax educator Heather Leicy, who went fr...
•
34:38
83: Fired and Flourishing - The Therapy CEO Who Took the Lead
When Brittany Webb got laid off, it wasn’t the end. It was the spark. In this candid episode, licensed therapist and founder of Better Minds Counseling Services reveals how being unheard at work pushed her to build the practice she never had.
•
37:32
82: From Blog to Brand: How Jessica Bishop Built a Business That Serves Both Brides and Vendors
Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources ...
•
37:26
81: From Stay-at-Home Mom to Scalable CEO: How Beth Heyer Built a Babysitting Empire With Gen Z Power
What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She...
•
39:23
80: How to Delegate Without Losing Control: Lessons from Tressa Beheim
What if the thing keeping you stuck isn’t lack of time—but your inability to let go?In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’...
•
42:22
79: What To Focus On When Everything Feels Urgent
Time management is not about squeezing more into your day — it’s about doing the right things at the right time.In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living ...
•
13:27
78: How to Build Authentic Relationships in a Phone-Obsessed World
In a world that’s constantly online, are we losing what it means to truly connect? This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event ...
•
45:37
77: Visibility Marketing for Coaches: How to Get Seen, Heard, and Paid
How do you go from burnout in a corporate healthcare job to becoming an in-demand visibility marketing coach? Today’s guest, Michelle Kuei, shares the bold story of how a life-changing trip to Machu Picchu set her on a new path—and how s...
•
40:41
76: Why a Midlife Crisis Might Be Your Greatest Business Move
If you’ve ever sat on a train, in your office, or even in the shower and thought, Is this it?—you’re not alone. Today’s guest, Lisann Valentin, knows what it’s like to hit that wall. She went from Wall Street lawyer to actress on shows...
•
50:12
75: Show Up Without Selling Out: The Visibility Strategy That Actually Works with Aria Leighty
Aria Leighty is not here to play nice—and that’s exactly why you’ll love her.In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to...
•
36:22
74: How to Attract Clients Using Pinterest (Without the Social Media Burnout) with Dana Johnson
In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and o...
•
34:50
73: Burnout-Proof PR: How Hayley Knight Rewrote the Rules of Business
Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow.Hayley opens up about leaving a toxic 9-to-5 to buil...
•
36:38
72: If You Want to Grow—Stop Fixing the Wrong Problem
You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, fi...
•
16:32
71: Digital-First, Drama-Free: Time Strategies for Ambitious Moms with Laura Davis
You don’t have to choose between thriving at work and being the mom your kids need. This week, I sat down with Laura Davis—time management strategist and founder of Time Management Academy—to unpack the myth of “having it all.”Laura know...
•
35:06
70: How Ashley Paul Built a Wedding Empire—Then Built a Business to Save It
In this episode, we sit down with Ashley Paul, a veteran wedding planner and floral designer with over 15 years of experience. Ashley delves into her journey through the wedding industry, highlighting the significant changes she's witnessed and...
•
28:11
69: Creating Safe Spaces: The Real Talk on Queer Weddings
In this episode of The Accidental CEO, Nata Salvatori sits down with Celeste Burns, a queer wedding photographer committed to creating safe, inclusive spaces for all couples. They unpack what most wedding vendors get wrong about working with LG...
•
47:40