Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
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Accidental CEO Podcast
64: Building a Business From Burnout
Ever felt trapped in a job that controls your calendar, your income, and your life? That was Makenna Luban—until she said “enough” and built her business from scratch.
In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing.
Here’s what you’ll learn:
- The moment Makenna knew she had to quit—and what she did next
- How she built her business with zero background in writing (and what made her pivot from social media to copywriting)
- The 3 storytelling frameworks every entrepreneur should use in their email marketing
- Why most email lists never convert (and how to fix that)
- How to grow your email list with intention, even with a small audience
- Makenna’s tips for balancing business-building with motherhood—and what it means to build a business that supports your life, not the other way around
If you’ve ever felt stuck in a job that doesn’t value your time, creativity, or freedom—this episode is your permission slip to dream bigger and go after it with strategy.
🎧 Plus: Makenna shares her best freebie for mastering weekly emails that convert. Don’t miss it!