Accidental CEO Podcast
Dive into the heart of creativity and business with the Accidental CEO Podcast, your go-to audio hangout for turning passion into a thriving business. Hosted by Nata Salvatori, a seasoned wedding photographer and savvy business educator, this podcast peels back the curtain on the accidental journey from creative professional to CEO. Whether you stumbled upon the role of entrepreneur or have always dreamt of leading your own venture, this podcast is crafted for you.
Each episode is a blend of inspiring stories, practical strategies, and real-world advice to navigate the complexities of running a creative business. From building a brand that resonates with your ideal clients to mastering the art of sustainable growth, Nata and a roster of guest experts offer insights into making the leap from creative to CEO not just possible, but profitable and fulfilling.
The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.
Connect with Nata:
accidentalceopod.com
instagram.com/accidentalceopod
Accidental CEO Podcast
64: Building a Business From Burnout
Ever felt trapped in a job that controls your calendar, your income, and your life? That was Makenna Luban—until she said “enough” and built her business from scratch.
In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing.
Here’s what you’ll learn:
- The moment Makenna knew she had to quit—and what she did next
- How she built her business with zero background in writing (and what made her pivot from social media to copywriting)
- The 3 storytelling frameworks every entrepreneur should use in their email marketing
- Why most email lists never convert (and how to fix that)
- How to grow your email list with intention, even with a small audience
- Makenna’s tips for balancing business-building with motherhood—and what it means to build a business that supports your life, not the other way around
If you’ve ever felt stuck in a job that doesn’t value your time, creativity, or freedom—this episode is your permission slip to dream bigger and go after it with strategy.
🎧 Plus: Makenna shares her best freebie for mastering weekly emails that convert. Don’t miss it!