Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
instagram.com/accidentalceo.co
Accidental CEO Podcast
63: Making Marketing Simple, Fun, and Profitable Again
If marketing feels like a chore, you're not alone — and today's guest has the solution.
On this episode of The Accidental CEO Podcast, Nata Salvatori chats with Chris Burns, marketing expert, coach, and co-founder of Hustle Leaders. Chris has helped businesses double their revenue without doubling their stress — and today he shares exactly how.
You'll learn:
- Why complicated marketing strategies almost always backfire
- How to simplify your plan so you actually enjoy executing it
- Practical tips to avoid burnout while building a strong brand presence
- The right way to use social media to connect with your audience
- How to reframe "failure" and "slow growth" in a healthier, more sustainable way
Chris also reveals the story behind his new book, "Marketing So Easy, It's Fun Again," and how adopting a simpler framework helped both him and his clients get real, consistent results.
Whether you're a solopreneur, small business owner, or marketing team leader, this episode is packed with tools and mindset shifts you can use right away.
Listen now and rediscover the FUN in marketing.